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In the early days, and this was really early back in 1989 when I first started playing in this area, before the internet, it was really just focused on marketing, using customer data to target to do a bit more matching of a name. And then in the internet area it became retargeting. David Edelman (03:46): Yeah, sure.

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While incumbents like Amazon, Google, and Microsoft have vast resources and existing integrations, startups have the advantage of speed, focus, and the ability to attract top AI talent interested in building from the ground up. When it comes to Generative AI, the incumbents are not resting on their laurels.

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And so just curious, well, I didn't mean to use the word curious there, but how has this curiosity of yours allowed you to dive into the whole topic of AI on a deeper level? I mean, if you think about it, I mean, since I've been doing this, I mean when I started this, we didn't have the internet. We didn't have websites.

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