6 Neuromarketing Stimuli That Speak to the Old Brain
ConversionXL
MARCH 29, 2016
As the authors write , “this stimulus explains why 100 percent of your message as a seller should focus on your audience, not on you. Features are fairly objective, where benefits fully relate to your audience, and they help solve a problem that they have. Showing you a wonderful product that is way beyond your reach (anchoring).
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