Architecture B2C SEO 
Up and Running
APRIL 17, 2018
And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Implement SEO best practices. trillion in 2021, up from $1.3
Occam's Razor
FEBRUARY 20, 2012
No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Something absolutely important missing from the site's information architecture. ~ Things that might hinder SEO. These and other such small things are both a task list and a sign of how savvy the company is when it comes to SEO.
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YoungUpstarts
AUGUST 17, 2014
The increased difficulty and added opportunity is ironic and problematic for business-to-business companies as well as B2C (business to consumer) advertisers. Link Architecture. Using automation for link architecture improves search engine optimization and click-through rates. Blackhat SEO. Make Automation Customized.
ConversionXL
MARCH 3, 2021
For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Why PPC is an effective short term strategy, but SEO is the long game.
Occam's Razor
JANUARY 20, 2010
We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.
ConversionXL
JUNE 16, 2019
This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). In these situations, information architecture is much more complex. That’s an important distinction. Page headers.
Cracking the Code
OCTOBER 10, 2008
This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. This is a guiding architectural principle for best-of-breed SaaS companies. Yet many B2B companies don’t have a clue. “Just say no” to on-premise deployments.
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