Remove Architecture Remove Lead Generation Remove SEM Remove SEO
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

The most innovative B2C companies are lead generation machines, leveraging search engine optimization (SEO), viral marketing, Search Engine Marketing (SEM), email marketing, and other technically-advanced methods. This is a guiding architectural principle for best-of-breed SaaS companies.