Occam's Razor

FEBRUARY 20, 2012

Competition (who comes up first consistently, ppc and organic). Something absolutely important missing from the site's information architecture. ~ I make a note of: 1. Organic search rankings (rank, page titles, snippets). Paid search ads (title, creatives, urls shown). Search Plus Your World results.

Web 139

Web Analytics Technical Review Affiliate 139

The Startup Magazine

SEPTEMBER 12, 2023

Consider technical SEO factors like page load times, mobile friendliness, and site architecture. Pay-Per-Click Advertising (PPC) Pay-per-click (PPC) advertising ensures that your message reaches the right people. The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking.

Channel 158

Channel Social Media Marketing PPC 158

ConversionXL

DECEMBER 16, 2020

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). Tests often include back-end and site architecture changes rather than just front-end tweaks that affect copy, images, layouts, etc. Major redesigns of old pages (also if you want to rebrand or add a new page).

Technical Review 92

Technical Review Software Review B2B Design 92

sharkseo.com

NOVEMBER 29, 2010

Don’t worry about big keyword research and large site architecture on day one – but do make sure that what you’re building will scale easily. You’ll have to focus on ranking for those words and probably do PPC, instead of focusing on the words that are drawing in new visitors organically.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. So I have to be particularly good at the information architecture on top of the page. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics! But for your PPC campaigns? In-Page Analytics – Re-imagine Traveling Through Data. #5.

Analytics 146

Analytics Metrics API Web 146

marketingland.com

OCTOBER 8, 2012

About The Author: John Quarto-vonTivadar is one of the inventors of Persuasion Architecture and regularly combats innumeracy among marketers in his popular "Math for Marketers" series. Search Engine News, SEO & PPC Info. Related Topics: Analytics | Analytics & Marketing Column | Featured | Marketing Metrics | Statistics.

Metrics 47

Metrics Analytics Search Affiliate 47

crowdSPRING Blog

MARCH 4, 2014

Good freelance web developers are skilled in multiple areas, including web design, information architecture, usability engineering, web content management systems, web server administration, database administration, software engineering, project management, network security, and search engine optimization. Use a responsive design.

Small Business 134

Small Business Web Design Marketing 134

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

JULY 19, 2013

Think about that for a second, for all of the work you’ve spent optimizing landing pages, pricing strategies, and perfecting your information architecture, just about 7 out of every 10 people are going to stop at the finish line. How depressing. On site, this improved sales by 23%.

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

SEPTEMBER 10, 2012

If your organic traffic is low, you can run a PPC campaign on Adwords or LinkedIn (or wherever is a good way to reach your target audience) to get enough people on the site for statistical confidence. Use the findings from talking to people, surveys and analytics data to write the copy on your site and decide on the information architecture.

Audience 122

Audience Analytics B2B eCommerce 122

crowdSPRING Blog

JANUARY 4, 2016

Good freelance web developers are skilled in multiple areas, including web design, information architecture, usability engineering, web content management systems, web server administration, database administration, software engineering, project management, network security, and search engine optimization.

Web 48

Web Small Business Design SEM 48

Hearpreneur

APRIL 22, 2020

In the fall season of 2010, as close friends, we began the process of realizing our decade-old dream of forming a professional architecture + design partnership. While finishing seminary, I had also started my little PPC Marketing agency aptly (and boringly) named K.E. Thanks to Kirk Williams, ZATO PPC Marketing ! #15-

Naming 133

Naming Nepal Entrepreneur LLC 133

Occam's Razor

JANUARY 20, 2010

Make sure your site architecture is well thought out. "When should I have started SEO and PPC campaigns for Italy Tours 2010?" Directories. Clean url's. Links to your category and product (deep individual) pages. Top (/left / right) navigation is logical. More things like that. Use it to time your campaigns. "When

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

APRIL 12, 2017

Information architecture is how we arrange the parts to be understandable as a whole. E.g. Message match / headline match from PPC ad to landing page. Everyone should be telling the same story. Don’t focus on fixing. Abby Covert: How to Make Sense of Any Mess. Image Credit. Information doesn’t equal content. Language matters.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Women Entrepreneurs Can

NOVEMBER 14, 2024

Explore the role of social media and PPC in dental marketing. Integrating dentist PPC strategies into your marketing mix can significantly boost the audience reach, efficiently converting curious web clickers into booked appointments. Optimizing site architecture.

PPC 52

PPC Marketing SEO Social Media 52