Remove Argentina Remove Audience Remove Global Remove Reputation
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

“Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.” Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”).

Marketing 121
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Why it’s not easy to break into the Brazilian tech market – a chat with Boo-box’s Marco Gomes

The Next Web

TNW: Through Boo-box, you have access to vast audience is Brazil. TNW: Beyond Brazil you expanded into Argentina in 2011. Can you compete on a global scale? What characterizes the Brazilian online advertising market compared to other markets such as the US? What works best there? How has your expansion strategy developed?

Brazil 132
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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

My idea was that during market downturns, people need to invest in marketing and reputation management because that’s when marketing matters most. Surfers alway want to know the waves conditions in real-time and they want to stay connected with their local and global community. Thanks to Roni Eshel, goFlow ! 12) We Wanted to Help.