Marketing and Growth Lessons for Uncertain Times
ConversionXL
MARCH 19, 2020
Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). Think through options like family-friendly and kid-focused editions for an at-home audience. recession in 2009.”.
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