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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). Even less does it mean high transaction volume or revenue. Here are some things you can do. recession in 2009.”.

Marketing 121
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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

My idea was that during market downturns, people need to invest in marketing and reputation management because that’s when marketing matters most. But I stopped myself, realizing that I didn’t want to bash this small business online and forever tarnish their reputation. It was so bad that I almost wrote my first Yelp review.

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6/16: What's Mine Is Yours: The Rise of Collaborative Consumption

David Teten

Our session looks at the rise of socially enabled platforms that blend commerce with community, where reputations trump credit ratings, and where hyper-distributed service businesses outgrow traditional monolithic suppliers. Ebay, Etsy, AirBNB, and many more rapid growth businesses are redrawing the map of trade.

Darfur 122