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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. I credit my co-founder Eric Frothingham with coming up with our name. 2- Combination of two names. 6- Name describing our story.

Naming 115
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

can introduce a ‘fighter brand,’ a lower-priced version of the premium offering sold under a different name and backed by minimal advertising.” A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like?

Marketing 121
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End of Dumb Tables in Web Analytics Tools! Hello: Weighted Sort

Occam's Razor

" That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. But how did Argentina rank #1 (4k visits), Peru #2 (1.5k The problem? That is a good question.

Analytics 109
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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Since we had no money to afford a professional translation service, I took advantage of the fact that Israel is very much a country of immigrants and asked for help from my relatives from Brazil and Argentina to do our Portuguese and Spanish localizations (thank you Luciana and Jaco!). These, too, were highly effective. What a splurge!

Brazil 158
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Transcript of Using Story to Win on Social Media

Duct Tape Marketing

John Jantsch: Yeah, so my Twitter name is duct tape. So one of the big things I hear often from the startups I advise, they’ll come to me, they’ll say, “Hey, we just launched a new campaign on Twitter I and it’s not seeing any sales and we are totally bombed.” And so my-. Claire Diaz-Ortiz: Oh really?

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FutureBrand 2010: Israel Up 11 Spots in Ranking As a Country Brand

VC Cafe

The study ranks 110 countries across 26 image attributes and seven measures of brand strength, but the most important factors, the aspects that truly differentiate a nation brand, are its associations and attributes – the things that people think of when they hear a place name, or look at a photograph or plan a trip.

Israel 158
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FutureBrand 2010: Israel Up 11 Spots in Ranking As a Country Brand

VC Cafe

The study ranks 110 countries across 26 image attributes and seven measures of brand strength, but the most important factors, the aspects that truly differentiate a nation brand, are its associations and attributes – the things that people think of when they hear a place name, or look at a photograph or plan a trip.

Israel 141