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PR people continue to struggle with social media – [link]. Clever Twitter ad from Smart Car Argentina. The Economic Clout of Women-Owned Small Businesses – [link]. Can Brands Market on Facebook Without Actually Spending Money on Advertising? – [link]. Ten benefits to using Springpad’s social notebooks – [link].
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Laura Blue of LaunchLink PR corroborates Gerhardt’s message : It is during these times that brands need to be especially considerate about what and how they are communicating to customers, partners and stakeholders. But your community does matter. But you can do better than slightly editing the copy your lawyers would write.
We struggle with this issue every year, because we strongly encourage everyone who can to participate with their local entrepreneurship community. Strengthening ties between entrepreneurs is one of our most important values. That said, there comes a point where that's not possible for everyone.
The next couple of days are going to be amazing, as the Lean Startup community converges on San Francisco. If you're in town Saturday night, you'll want to stop by Ignite: Lean Startup , a community-run event that features a number of new voices in the Lean Startup community. Welcome to our fair city. Co-founder, Backblaze.
Launch into an existing community, or piggyback one. Instagram launched into a community of influential design oriented Twitter users, which allowed it to generate 25K downloads on launch day as it reveal in this excellent video. Next: A one-woman PR team. My first foray into PR was a bit naive. Own your story.
Clever Twitter ad from Smart Car Argentina. Collaborative commerce: Pinterest and Amazon are a match made in affiliate heaven – [link]. Click-Through Rates May Matter Even Less Than We Already Thought – [link]. Go here and hold down the letter J – [link]. Study: Those Social Media Logos On TV Actually Work – [link].
When you support that platform with inspirational and informative subject matter that helps guide people along the way, and then offer them a community of service providers who can help round out their team—well, that’s the ticket. I originally came from Argentina, and lived in Brazil and Venezuela before moving to the US.
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