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Of those, 46% said their hesitancy stemmed from the difficulty in verifying the seller’s reputation or trustworthiness—compared to a global average of just 21% who harbored this reservation**. trillion by 2018. Source: “Forrester Research Online Retail Forecast, 2013 To 2018 (US),” Forrester Research, Inc.,
My idea was that during market downturns, people need to invest in marketing and reputation management because that’s when marketing matters most. But I stopped myself, realizing that I didn’t want to bash this small business online and forever tarnish their reputation. It was so bad that I almost wrote my first Yelp review.
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