Transcript of Using Story to Win on Social Media
Duct Tape Marketing
DECEMBER 17, 2019
And for a while I was working on the vertical of religion. So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing.
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