Why AOL's "About.com 2.0" strategy will work. for a while
Genuine VC
DECEMBER 23, 2009
Yet there are two positive key differences to today’s AOLs approach vs. About.com’s of earlier this decade: Content generation will be driven by market mechanisms, not by the whims of guides like Sarah in Arkansas. Though Tim plays lip service to community publicly, it’s not incorporated into the new company model.
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