9 Things to Know About Influencing Purchasing Decisions
ConversionXL
MARCH 19, 2012
says Dan McGinn, president of a research and strategy consultancy in Arlington. There are huge incentives in consumer markets even for competing companies to make everything the same. Yes, our preferences evolve as the society evolves. A “family car” used to mean a station wagon in people’s minds. Then it was the family van.
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