9 Things to Know About Influencing Purchasing Decisions
ConversionXL
MARCH 19, 2012
says Dan McGinn, president of a research and strategy consultancy in Arlington. Psychologists have determined , for example, that shares in companies with easy-to-pronounce names do indeed significantly outperform those with hard-to-pronounce names. Yes, our preferences evolve as the society evolves. Then it was the family van.
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