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So, be selective: Optimize for a small set of keywords that you could compete on and have a high probability of conversion. Terms with high-conversion potential are vastly more cost effective. Big companies can pick thousands of search terms and successfully optimize for all of them; you can’t. Look for “long tail” terms.
Finding a Technical Cofounder by Mike Subelsky on September 17, 2010 Advice View Comments Over the past 18 months I’ve had the same conversation with about ten entrepreneurs looking to start a software-based business. Get involved in socialmedia. Start here.
Even though socialmedia and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. says Dan McGinn, president of a research and strategy consultancy in Arlington. Socialmedia links have an influence.
Even though socialmedia and the Internet rule, customers make purchase decisions using a combination of old media, new media, and conversations with friends and family. (To The jury is out on socialmedia’s influence on buying decisions. Socialmedia links have an influence, too.
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