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If you are a practitioner of CustomerDevelopment, ESL was doing it before most us were born. In 1964, Bill Perry, the head of the lab, frustrated with GTE’s management, quit (GTE, a phone company had bought Sylvania in 1959.) And in the tradition of great startups, on the way out Perry took 6 of his best managers with him.
Heres an excerpt: Philosophy Helps Start-Ups Move Faster - WSJ.com Silicon Valley entrepreneurs and venture capitalists often churn out how-to business books and fancy themselves as management gurus, but few see their methodologies adopted. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
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