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In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation. “. says Dan McGinn, president of a research and strategy consultancy in Arlington. says Dan McGinn, president of a research and strategy consultancy in Arlington. Wouldn’t it be better to make them different?
In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation.” “There are huge incentives in consumer markets, even for competing companies, to make everything the same, ” says Dan McGinn , president of a research and strategy consultancy in Arlington, Virginia. .
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