ConversionXL

NOVEMBER 4, 2021

In this article, we brought together 17 of the best product marketers from companies like Gong , Privy , HighSpot and Vanguard (most of them are your instructors in CXL’s Product Marketing Minidegree ) and asked them for their best advice for those who want to rise through the ranks of the most in-demand marketing role today.

Product 127

Product Marketing B2B Technical Review 127

ConversionXL

JANUARY 4, 2016

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. More on this as we get deeper into measurable web analytics for B2B marketing sites. Measuring the Performance of Informational Sites.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Your audience will flock to brands with a strong reputation because they don’t associate you with their need. In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. Which sources drive the most traffic to your website from your target audience? B2B demand generation focuses on ROI. Get in front of as many audiences as you can.

Demand 115

Demand Affiliate Audience Leadership 115

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . Content marketing is the use of content to promote your brand and build trust between you and your audience.

Marketing 147

Marketing SEO Advertising Social Media 147

YoungUpstarts

JULY 26, 2017

You are selling a software, which is constantly changing and evolving, to a specific audience, the B2B companies. They support multi channel, making it easier to reach the audience at the right time no matter what channel they are currently using. White papers and articles boost your brand image as a trustworthy software.

Web 127

Web Software Review Software Technical Review 127

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn how to design a successful brand marketing campaign that expresses your brand’s core values, create content your customers crave, and ensure your entire brand ecosystem is designed to support customer loyalty. It de-centers the brand in favor of telling a story that audiences can appreciate.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Their predominantly male audience has a problem: fitting a full wallet into their back pocket. It defines what you want to communicate to your audience and in what form. Image Source.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

OCTOBER 16, 2022

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. They got an ROI of $2 on every $1 spent.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

MAY 8, 2019

This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. I spoke to Ryan Robinson , an entrepreneur and marketing consultant who has grown his audience to 400,000 monthly readers. Here’s the type of content you should be creating for this audience.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

APRIL 1, 2019

The authors of the first article use physicians’ diagnoses as an example: For instance, public discussions of medical cases make doctors think that diseases were easier to diagnose than they actually were. For marketers in B2B sales, the challenge increases. Critically, your audience won’t reach out to tell you they don’t understand.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Studies show that only 5% of B2B buyers are ready to buy. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience. Modern brand marketing methods to build an audience.

Marketing 109

Marketing Social Media Non-Compete Audience 109

The Startup Magazine

DECEMBER 4, 2018

Improving audience growth for your startup is probably the most important thing that you can do. You can get funding for your company that will help you grow, but you need to have an audience that is going to buy your products at some point. Each little step, including SEO, makes a difference in how your audience grows.

Audience 107

Audience Social Media SEO Startup 107

ConversionXL

DECEMBER 2, 2020

Most of your audience arrives on your site aware of what they need to fix. The first two are more familiar to B2B marketers; the last one often applies to B2C. How much will this sentence/paragraph/article change someone’s process, perception, or attitude? All correct, all useless. The way someone thinks about something.

Analytics 161

Analytics Acquisition Channel B2C 161

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Invest in relationships so when the time comes, your audience will instinctively choose your solution to fill their need. Ask: What resonates with the target audience?

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. Collect all those articles and combine them into an ebook.

Lead Generation 110

Lead Generation B2B Video Marketing 110

ConversionXL

NOVEMBER 22, 2022

In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Monitor both to see how your audience engages with your marketing. You have to track metrics you can act on.

Metrics 105

Metrics Analytics Marketing Acquisition 105

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers. Collectively this allows me to generate enough awareness to keep myself top of mind for my target audience. Plus, my wife doesn’t let me date celebrities. . This is hosted by NFX.

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Up and Running

MARCH 8, 2017

According to The Alternative Board’s (TAB) September 2014 Small Business Pulse Survey , only six percent of business owners consider themselves “very trusting” of the information they receive from B2B vendors. With that in mind, B2B vendors must take extra steps to maximize relationships with existing customers to foster positive referrals.

B2B 109

B2B Sales Sales Cycle Social Media 109

ConversionXL

JULY 8, 2021

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. If audience building is a priority, email subscribers should be an important metric. Every article he produces is built for search. Not all conversions are directly tied to revenue.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. If emails aren’t hitting the mark with a particular audience, collectively brainstorm new ways to reach and engage customers. But don’t rely on numbers alone.

Email 136

Email Customer Marketing Software Review 136

YoungUpstarts

SEPTEMBER 16, 2020

In this article, we’ll debunk 3 marketing automation myths and provide you with 11 platforms to consider for your business. . It’s hard to know what’s true and what isn’t when every article you read has a different opinion on how you can benefit from automation. . Improve conversion rates and ROI . 3 Marketing Automation Myths.

Marketing 179

Marketing SMS Campaign Channel 179

crowdSPRING Blog

JANUARY 28, 2019

This section alone includes over 700 articles!). Marketing Profs is an educational marketing website featuring articles, online courses, webinars, and tutorials. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. And, they write with that audience in mind.

Small Business 106

Small Business Marketing Social Media SEO 106

Brandanew

AUGUST 22, 2015

One might think that B2C companies have a lot of room to play around in when it comes to interesting content, but we came across some B2B companies that nailed interesting to the t! While most of them play it safe using textual content primarily, there are some B2B companies that are bringing in some inspiring Content Marketing changes.

B2B 100

B2B B2C Social Media Video 100

ConversionXL

APRIL 7, 2021

In this article, we’ll explore how account-based marketing has changed over the years and whether or not it should be your focus. If you’re selling B2B, you know it’s a wide and competitive market. However, many marketers often rely on ABM when it may not be the best fit. Who does ABM make sense for?

IP 98

IP Marketing Technical Review Software Review 98

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. So we really need to think about how SEO needs to change.

SEO 87

SEO Search Generative AI Engineer 87

Duct Tape Marketing

APRIL 13, 2017

The only thing that they require is a strategic move, which includes the right timing, right targeting, right budget and the right content to connect with the audience and work for big numbers (shares, likes, followers, comments). More importantly, the page like advertising demands a targeted audience, not the cheapest likes.

Social Media 72

Social Media Media Marketing Lead Generation 72

ConversionXL

OCTOBER 25, 2018

generates the demand) for the target audience. As articles are quick to point out, demand generation is not lead generation. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. Content creation, the engine of inbound marketing, creates the draw (i.e.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. That’s a stronger motivation compared to, say, convincing a blog editor to add a link to your content in an existing article.

B2B 142

B2B Social Media Email Campaign 142

Both Sides of the Table

AUGUST 29, 2012

They were mostly a B2B platform enabling game publishers to deliver via Internet streaming their traditional games built for game consoles. This is a riveting read and tale of ego, bad business practice and shady ethical behavior – if the article is even 50% true. I don’t know the company or the details first hand.

Southern California 279

Southern California Detroit Los Angeles California 279

ConversionXL

JUNE 2, 2022

In this article, we’ll look at both disciplines, explaining what they are and when they’re best used. According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. Analyze your audience to build strong connections.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

The Startup Magazine

JANUARY 22, 2024

This article explores the multifaceted benefits and approaches to working with these experts in communication and brand management. These experts specialize in crafting and conveying your business’s narrative to the right audience in the most effective manner. At its core, public relations is about storytelling.

PR 111

PR Public Relations Reputation B2C 111

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience. Most buyers aren’t open to outbound selling. With demand generation.

Demand 91

Demand Lead Generation PPC Leadership 91

Duct Tape Marketing

OCTOBER 19, 2024

ContentGems : A content curation tool that helps you discover relevant articles, blog posts, and news across the web based on your selected keywords and filters. It’s designed to help you share high-quality content tailored to your audience’s interests.

Curation 46

Curation Social Media B2B Distribution 46

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Collaborate with reputed content creators: They only way to reach your audience is to focus on content. Your audience will trust someone who is an expert in the field.

Social Media 100

Social Media Marketing SEO B2B 100

View from Seed

FEBRUARY 4, 2016

It’s counterintuitive, but it’s important to speak at conferences and publish bylines in articles without mentioning the company. It promotes the industry and positions your executives as industry leaders without hitting the audience over the head with a sales pitch. But you don’t have to look far to see the value.

Startup 120

Startup Cofounder Software Review Sales Cycle 120