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Rustic Canyon Speaks out on GaiKai Exit, Changing Nature of VC, LA Tech & More

Both Sides of the Table

This is a riveting read and tale of ego, bad business practice and shady ethical behavior – if the article is even 50% true. But apparently the B2C model meant that many publishers didn’t want OnLive to carry their full inventory. Or of course you could watch it live – we take questions for the audience.

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Business owners with a brick and mortar store need to reach out to a bigger audience online. Post links to your articles educating people in your niche market. At the bottom of the article have links to your products & services. Then write a series of short articles. Get Out of The Store. Social media isn’t new.

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The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

ConversionXL

Most of your audience arrives on your site aware of what they need to fix. The first two are more familiar to B2B marketers; the last one often applies to B2C. How much will this sentence/paragraph/article change someone’s process, perception, or attitude? All correct, all useless. The way someone feels about something.

Analytics 161
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. Both of these brands involve their target audience. Is our audience demographic using it? On Twitter , it’s laid back to suit the B2C, creative audience segment.

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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Jessica Collier, Director of Optimization at ion interactive, states there are five key ways to segment visitors on the landing page: Segmentation by Audience. Segmentation by Audience. Segmentation by Need.

Campaign 111
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

In this article, I’ll outline how to create an agency content strategy that fuels your business development efforts and generates the optimal kind of organic traffic. I’ve found that interviewing your existing clients is one of the best ways to create valuable content for your ideal audience. It involves putting in the work.

Audience 127
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. They got an ROI of $2 on every $1 spent.