crowdSPRING Blog

AUGUST 20, 2017

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.

Small Business 48

Small Business Marketing Technical Review Audience 48

ConversionXL

APRIL 14, 2021

In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. What’s more, current trends indicate that it might become even more popular in the future, given the fact that it’s more popular among younger audiences. that will be the perfect target audience for your prospecting campaign.

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Video Audience Metrics Campaign 141

ConversionXL

SEPTEMBER 11, 2014

The “themes” which I’ll talk about throughout the article are simple. Put simply: Getting clicks from the right audience boosts your conversion rate because you’re driving motivated traffic to what they want. Create Ad Group Themes to Nail Relevance.

PPC 114

PPC Matching Technical Review Search 114

The Equity Kicker

APRIL 26, 2016

The chart above comes from an article I was reading this morning with nine principles for conversion rate optimisation. A Whirlpool email campaign improved clickthrough by 42% when they reduced the number of calls to action from four to one. They are principles you can use before you have enough traffic to run meaningful AB tests.

Conversion 60

Conversion Customer Clickthrough Acquisition 60

ConversionXL

JULY 8, 2014

Different techniques work better for different audiences. You know your audience best. You probably see dozens of articles like this every day. As I wrote this article, I went over to Twitter. Heck, I even used this technique for the article title you’re reading now. Characteristic 5: They Have Numbers.

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Clickthrough Conversion Lead Generation Audience 118

ConversionXL

SEPTEMBER 15, 2016

New people constantly enter and leave the target audience. 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. Take full advantage of custom audiences.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

APRIL 11, 2016

First, you can use annotations to get viewers to clickthrough to another site while they’re watching. LunaMetrics wrote a fantastic article on YouTube tracking in Google Analytics and Google Tag Manager. I suggest taking the time to read that article before continuing. File Size Matters. One call to action per video.

Video 48

Video Conversion Mobile Search 48

ConversionXL

FEBRUARY 6, 2013

Let’s say you read an article about the lastest Android phone on a news site. Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%. With the banner, clickthrough rate for Indian visitors was 22.86%. Ad targeting and Amazon.

Conversion 112

Conversion Clickthrough India United Kingdom 112

ConversionXL

JANUARY 3, 2013

Abandon automatic image carousels and banners for better clickthrough rates. This phenomenon has been discussed more in this article. When your target audience are elderly people, make sure to focus on making your website as easy to use and clutter-free as possible. There has been more talk about this in this article.

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Clickthrough Conversion Advertising Stock 134

Duct Tape Marketing

MARCH 3, 2017

It may reach a lot of audiences, or it may reach none. They translate into the kind of buzz your content has created amongst the audience. Is the article a dud? Now go to Audience and click on Overview. How to Track It – On the Google Analytics dashboard click on Audience and then Overview. Bounce Rate.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

OCTOBER 20, 2015

Here’s a chart from an Atlantic article that shows the “Average Percentage Increase in Sales After Product Samples in the Past Year, by Product Type”: Image Source. An article on City Lab asked the right question: “Why are we so willing to queue up for free things that are already cheap to begin with?”. Image Source. Back to Ariely.

France 48

France Clickthrough Conversion SEO 48

ConversionXL

APRIL 6, 2016

And most of those articles are written by professional bloggers, not optimizers. Emotional Content Strategy (using emotional triggers to target your audience). Learn as much as you can about your audience. It’s your job to identify your audience’s dreams and then address that on your landing page. 50% less than 3 years.

Retention 48

Retention Algorithm Software Review Conversion 48