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Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. HubSpot chart showing best time of day to send email for max clickthrough rate. Segmentation by Audience. Segmentation by Place in Buying Cycle.
In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. This article is about how to not sound like a robot and keep that personal vibe even when your content is on auto-pilot. That’s not what this article is about. And then what?
What follows is the first in a series of articles that will include some of the most common areas where optimization strategies can be applied to achieve better results for your company. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search.
Every product and audience is different, and even the best research will only take us so far. The real goal of A/B tests is not a lift in conversions (that’s a nice side effect), but learning something about your target audience. It’s about understanding the target audience. Thomas Alva Edison, inventor.
Next time you come across a new trend, stop and ask: Does this make sense for ‘my’ target audience? These sites often assume that their target audience is a fashionista and confuse them with such bizarre varieties that they do not clearly understand. This PsyBlog article discusses how balanced arguments improve persuasion.
If you don’t have customers, our articles on customer development and how to write compelling copy without customers can help you get started. HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Where do they “hang out” online? Let’s walk through them.
Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. A Brief History of Marketing Technology Software.
The “themes” which I’ll talk about throughout the article are simple. Put simply: Getting clicks from the right audience boosts your conversion rate because you’re driving motivated traffic to what they want. Create Ad Group Themes to Nail Relevance.
As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.
As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.
New people constantly enter and leave the target audience. 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. Take full advantage of custom audiences.
First, you can use annotations to get viewers to clickthrough to another site while they’re watching. LunaMetrics wrote a fantastic article on YouTube tracking in Google Analytics and Google Tag Manager. I suggest taking the time to read that article before continuing. File Size Matters. One call to action per video.
Different techniques work better for different audiences. You know your audience best. You probably see dozens of articles like this every day. As I wrote this article, I went over to Twitter. Heck, I even used this technique for the article title you’re reading now. Characteristic 5: They Have Numbers.
Abandon automatic image carousels and banners for better clickthrough rates. This phenomenon has been discussed more in this article. When your target audience are elderly people, make sure to focus on making your website as easy to use and clutter-free as possible. There has been more talk about this in this article.
Let’s say you read an article about the lastest Android phone on a news site. Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%. With the banner, clickthrough rate for Indian visitors was 22.86%. Ad targeting and Amazon.
In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. What’s more, current trends indicate that it might become even more popular in the future, given the fact that it’s more popular among younger audiences. that will be the perfect target audience for your prospecting campaign.
The chart above comes from an article I was reading this morning with nine principles for conversion rate optimisation. A Whirlpool email campaign improved clickthrough by 42% when they reduced the number of calls to action from four to one. They are principles you can use before you have enough traffic to run meaningful AB tests.
Here’s a chart from an Atlantic article that shows the “Average Percentage Increase in Sales After Product Samples in the Past Year, by Product Type”: Image Source. An article on City Lab asked the right question: “Why are we so willing to queue up for free things that are already cheap to begin with?”. Image Source. Back to Ariely.
It may reach a lot of audiences, or it may reach none. They translate into the kind of buzz your content has created amongst the audience. Is the article a dud? Now go to Audience and click on Overview. How to Track It – On the Google Analytics dashboard click on Audience and then Overview. Bounce Rate.
And most of those articles are written by professional bloggers, not optimizers. Emotional Content Strategy (using emotional triggers to target your audience). Learn as much as you can about your audience. It’s your job to identify your audience’s dreams and then address that on your landing page. 50% less than 3 years.
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