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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.

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How to Expand Your Business with Export Strategies

The Startup Magazine

This article provides practical export strategies to help you navigate these challenges and expand your business successfully. Using agents or distributors can help you reach a wider audience with less direct involvement, but it may reduce your profit margins.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . How click fraud works.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. The “themes” which I’ll talk about throughout the article are simple. The post Why Keyword Themes +Modified Broad Match = Winning PPC Strategy appeared first on ConversionXL.

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5 Reasons SEO Is Important For Businesses

The Startup Magazine

Compared to businesses doing traditional marketing to attract customers, businesses using the best digital marketing strategy can gain access to an incredibly vast audience and potential clients thanks to the popularity of the internet while saving tons of money. It’s not surprising that 70% of marketers prefer SEO over PPC.

SEO 127
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How to Use Your PPC Campaigns as A Prospecting Tool for SEO

ConversionXL

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO.

PPC 146
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Monitor both to see how your audience engages with your marketing. You have to track metrics you can act on.

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