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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. The “themes” which I’ll talk about throughout the article are simple. The post Why Keyword Themes +Modified Broad Match = Winning PPC Strategy appeared first on ConversionXL.

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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . How click fraud works.

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How To Build An SEO Strategy To Dominate Search Results

YoungUpstarts

In this article I’ll discuss five strategies that will help any business dominate SERP’s, along with white hat tactics you can use along the way: 1. Publishing content on social media channels, blogging and through influencer marketing will make you appear more trustworthy and authorative in the eyes of your audience.

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How to Expand Your Business with Export Strategies

The Startup Magazine

This article provides practical export strategies to help you navigate these challenges and expand your business successfully. Using agents or distributors can help you reach a wider audience with less direct involvement, but it may reduce your profit margins.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

What follows is the first in a series of articles that will include some of the most common areas where optimization strategies can be applied to achieve better results for your company. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search.

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5 Reasons SEO Is Important For Businesses

The Startup Magazine

Compared to businesses doing traditional marketing to attract customers, businesses using the best digital marketing strategy can gain access to an incredibly vast audience and potential clients thanks to the popularity of the internet while saving tons of money. It’s not surprising that 70% of marketers prefer SEO over PPC.

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