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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

We're putting a 'Retweet' button inside the product to encourage viral growth.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. I know of no companies who have " gone viral " because of buttons. Buttons are good — why not use them?

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. My articles never appeared on Digg so I didn’t focus on it at all. I was talking with a colleague once about how videos go viral.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. We go through case studies like how Mint.com & Magento drove large audiences through great content marketing strategies.

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Blog Content 2.0: How To Create Pillar Articles In Today’s New Media Obsessed World

Entrepreneurs-Journey.com by Yaro Starak

Many years ago I coined the phrase “ Pillar Article ” or sometimes called, “ Pillar Content “, to describe how to create great blog content. If you have never heard of this concept before, you can read the original article here – How To Write Great Blog Content – The Pillar Article.

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Searching for the Kinect Killer App

Genuine VC

Given that base plus the inherent viral component to these social apps, it seems natural that the first overnight success of a Kinect-powered app will be a social one. Mash-up of many other technology platforms.

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Blogging is the new resume: Why less is not always more

The Next Web

Shortly after its private release, we announced Product Hunt in the press and shared with our audience, acquiring another 1,000 users over the next week. It’s a Long-Term Investment - It’s highly unlikely your first, second, third, or 50th post will “go viral.” It’s Not About You - Readers also don’t care how awesome you are.

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What Can You Learn From Ring’s Astounding Success?

Both Sides of the Table

It is an LA-based company that was recently acquired by Amazon, which you can read more about in this incredibly well-researched article. Jamie understood the mass-market appeal and the massive audience he could reach going on the show. Viral Adoption / Group Use Cases Jamie didn’t want to stop at a single household.

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