ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. It’s mostly been written off.

B2B 92

B2B Mobile Analytics Deal Flow 92

TechEmpower

FEBRUARY 10, 2016

Our goal in this article is to paint a realistic picture of how to think about performance early in the life of an application. This article is focused on the server side, but we encourage you to also look at your application holistically. Examples would be intranet or special-purpose B2B applications.

Web 200

Web Technical Review Architecture Caching 200

ReadWriteStart

JUNE 9, 2021

It’s a shared workspace so buyers and sellers can work together throughout the laborious B2B sales process—making it a lot more collaborative and a lot less painful. . Q: How will B2B sales evolve in the future? . That’s coming to the B2B world. . You can’t replicate a frictionless B2C experience using home-grown tools. .

B2B 87

B2B Sales Technical Review B2C 87

Version One Ventures

OCTOBER 18, 2012

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace.

IP 163

IP Technical Review B2C Social Network 163

Both Sides of the Table

AUGUST 29, 2012

They were mostly a B2B platform enabling game publishers to deliver via Internet streaming their traditional games built for game consoles. This is a riveting read and tale of ego, bad business practice and shady ethical behavior – if the article is even 50% true. I don’t know the company or the details first hand.

Southern California 279

Southern California Detroit Los Angeles California 279

Both Sides of the Table

NOVEMBER 14, 2010

I pointed to several Economist articles I had read that mapped historical prices of real estate for 400 years and how on average property values grow at no more 1.5% I still love B2B application. above inflation yet in many markets in the US & Europe prices were rising at 10-25% per year. Why should you care?

Florida 299

Florida Technical Review San Antonio Los Angeles 299

Version One Ventures

SEPTEMBER 17, 2013

How do we differentiate between B2B start-ups that sell to many vs. sell to a few? Related articles. This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers?

Fractional CTO 154

Fractional CTO Software Review Viral Sales Cycle 154

Steve Blank

NOVEMBER 5, 2009

This article is typical, very useful. Reply Richard Jordan , on November 5, 2009 at 3:36 pm Said: Steve, best article yet. Reply R Paul singh , on November 5, 2009 at 11:12 pm Said: Great article Reply My daily readings 11/06/2009 « Strange Kite , on November 6, 2009 at 3:35 am Said: [.]

Customer Development 270

Customer Development Developer Customer Silicon Valley 270

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. It’s mostly been written off.

B2B 77

B2B Mobile Analytics Deal Flow 77

ConversionXL

NOVEMBER 4, 2021

In this article, we brought together 17 of the best product marketers from companies like Gong , Privy , HighSpot and Vanguard (most of them are your instructors in CXL’s Product Marketing Minidegree ) and asked them for their best advice for those who want to rise through the ranks of the most in-demand marketing role today.

Product 127

Product Marketing B2B Technical Review 127

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. So Sam, welcome to the show.

Search 47

Search SEO Technical Review ChatGPT 47

Steve Blank

NOVEMBER 9, 2009

Reply Brad the Wordpress Consultant , on November 9, 2009 at 11:21 am Said: Awesome article. Read the article: Relentless – The Difference Between Motion And Action [.] We must get established EDI companies and new SAAS B2B platform operators to adopt our EDI API, with all of its amazing advantages.

Silicon Valley 332

Silicon Valley RSS Software Review Technical Review 332

YoungUpstarts

JULY 26, 2017

You are selling a software, which is constantly changing and evolving, to a specific audience, the B2B companies. White papers and articles boost your brand image as a trustworthy software. She has written numerous articles on various websites including mention.com and getflywheel. SaaS marketing is unlike other marketing.

Web 127

Web Software Review Software Technical Review 127

Steve Blank

APRIL 1, 2020

This article previously appeared in the Harvard Business Review. B2B – cloud services, online meetings, virtual workforce management, collaboration tools. It’s been updated with new information about the U.S. Paycheck Protection program and the Economic Injury Disaster Loan program. But it’s increasingly looking grim.

South Korea 334

South Korea Salary Business Model China 334

YoungUpstarts

NOVEMBER 21, 2017

If you are stuck on a flight with no internet, use the time to organize files, clean up your desktop, and catch up on writing blogs or articles. Although most airplanes offer WiFi these days, the connection isn’t always reliable. Sometimes purposely going no-Wifi on a flight helps to tackle these activities distraction-free.

San Diego 170

San Diego Product Technical Review B2B 170

YoungUpstarts

SEPTEMBER 16, 2020

In this article, we’ll debunk 3 marketing automation myths and provide you with 11 platforms to consider for your business. . It’s hard to know what’s true and what isn’t when every article you read has a different opinion on how you can benefit from automation. . Improve conversion rates and ROI . 3 Marketing Automation Myths.

Marketing 179

Marketing SMS Campaign Channel 179

VC Cafe

OCTOBER 16, 2024

It’s particularly interesting to think about voice AI in terms of the tech stack needed to build the voice engines, but note that the application layer (for both B2B and B2C apps) sits on top of the tech stack doesn’t require to build the full infrastructure. Vertical Applications Taking Off.

Vertical 170

Vertical Generative AI B2C CTO Hire 170

Rembrandt Communications

AUGUST 7, 2019

You’re in charge of all tech innovation at your B2B, and as the CIO, you are probably analytical and love statistics. By helping your public relations and marketing teams work as quickly as possible with the latest technology, you can help them do their jobs more efficiently, reach more customers and increase sales for the B2B.

PR 100

PR Technical Review B2B Public Relations 100

crowdSPRING Blog

JANUARY 28, 2019

This section alone includes over 700 articles!). Marketing Profs is an educational marketing website featuring articles, online courses, webinars, and tutorials. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. Marketing Profs. ” Can you relate? Copyblogger.

Small Business 106

Small Business Marketing Social Media SEO 106

Mike Michalowicz

FEBRUARY 11, 2013

Post links to your articles educating people in your niche market. At the bottom of the article have links to your products & services. Content is any articles, information, video, infographics or stuff people can read, watch or look at that tells them something they didn’t know already about your product or service.

Small Business 167

Small Business Marketing PR Social Media 167

YoungUpstarts

DECEMBER 16, 2019

Use this article to identify when you should seek outside accounting help and how to approach finding the right fit. Ryan Stevens is head of operations for Clutch, a data and content-driven platform for B2B research, ratings, and reviews. How, though, can you recognize when your business needs help with accounting?

Software Review 147

Software Review Cash Position Finance Startup 147

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

APRIL 1, 2019

The authors of the first article use physicians’ diagnoses as an example: For instance, public discussions of medical cases make doctors think that diseases were easier to diagnose than they actually were. For marketers in B2B sales, the challenge increases. That makes us more vulnerable to the curse of knowledge.

Technical Review 133

Technical Review Marketing Software Review Audience 133

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . While most businesses opt for content like articles and infographics, any form can be impactful. .

Marketing 147

Marketing SEO Advertising Social Media 147

ConversionXL

DECEMBER 2, 2020

The first two are more familiar to B2B marketers; the last one often applies to B2C. How much will this sentence/paragraph/article change someone’s process, perception, or attitude? For well-funded companies, it’s a quick way to build a content machine that publishes three or four long-form articles a week. Exceptions abound.).

Analytics 161

Analytics Acquisition Channel B2C 161

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s You can build that relationship with content. Downloadables.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

View from Seed

FEBRUARY 4, 2016

It’s counterintuitive, but it’s important to speak at conferences and publish bylines in articles without mentioning the company. Take this article my co-founder Shane Snow wrote for Mashable a few months after we founded Contently. If you’re thinking this is a big time commitment, you’re right. Lead by example.

Startup 120

Startup Cofounder Software Review Sales Cycle 120

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. And here is a B2B example of segmentation by business size: Example of landing page segmentation for B2B. If you have any questions leave them in the comments section and let’s start a discussion.

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

ConversionXL

JUNE 16, 2020

hub, with 140+ SEO-friendly articles that offer in-depth, informational coverage of sub-topics like “ net promoter score ” or “customer experience software.” All we did was update a publish date for an article ranking around the sixth position. Since we’re in B2B SaaS, ours are: Role pages; Products; Industries; Features and use cases.

SEO 121

SEO Technical Review Software Review XML 121

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn how to design a successful brand marketing campaign that expresses your brand’s core values, create content your customers crave, and ensure your entire brand ecosystem is designed to support customer loyalty. Use marketing as the vehicle to communicate your brand. Storytelling is personal.

Marketing 128

Marketing Campaign Software Review Tulsa 128

NZ Entrepreneur

FEBRUARY 25, 2025

Key services and resources Were building B2B sales pipeline and revenue, especially for tech, IT, engineering and professional services sectors. B2B outsourced sales – Contract sales + business development, part-time fractional expertise. Sales strategy + sales process Get set up for sales success.

Technical Review 52

Technical Review Sales Cycle B2B Sales 52

The Next Web

JULY 17, 2014

Each of the 21 B2B growth hacks listed here is an article in itself, but I’m going to keep it brief. Many B2C growth hacks can be creatively tweaked to be valuable as B2B growth hacks. It is data-driven and dovetails quite a bit with online marketing. This story continues at The Next Web.

B2B 158

B2B B2C Cofounder Web 158

ReadWriteStart

MAY 16, 2018

They use smartphones to compare prices, check social media for reviews, and read articles about the pros and cons of each choice. In B2B sales, the process is longer, but the premise is the same: Online research has replaced the old-school necessity of verbal description in sales.

Sales 90

Sales Technical Review Artificial Inteligence Software Review 90

Duct Tape Marketing

APRIL 13, 2017

From basic company profile to making leads from LinkedIn, it gives the best way possible to B2B marketers. Social media channels offer ample opportunities that are highly connecting and reliable resource for B2B marketing. It’s just the beginning, and it can very well turn into your next B2B or B2C conversion. About the Author.

Social Media 73

Social Media Media Marketing Lead Generation 73

ConversionXL

OCTOBER 25, 2018

As articles are quick to point out, demand generation is not lead generation. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Inbound marketing increased the burden on marketing to resolve middle- and bottom-of-funnel concerns previously handled by sales departments.

Demand 132

Demand Vertical Campaign Channel 132