VC Cafe

OCTOBER 16, 2024

It’s particularly interesting to think about voice AI in terms of the tech stack needed to build the voice engines, but note that the application layer (for both B2B and B2C apps) sits on top of the tech stack doesn’t require to build the full infrastructure. Vertical Applications Taking Off.

Vertical 170

Vertical Generative AI B2C CTO Hire 170

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Here we see a B2C example of segmentation by need: Example of landing page segmentation for B2C. And here is a B2B example of segmentation by business size: Example of landing page segmentation for B2B.

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

DECEMBER 2, 2020

The first two are more familiar to B2B marketers; the last one often applies to B2C. How much will this sentence/paragraph/article change someone’s process, perception, or attitude? For well-funded companies, it’s a quick way to build a content machine that publishes three or four long-form articles a week.

Analytics 161

Analytics Acquisition Channel B2C 161

Mike Michalowicz

FEBRUARY 11, 2013

Post links to your articles educating people in your niche market. At the bottom of the article have links to your products & services. Content is any articles, information, video, infographics or stuff people can read, watch or look at that tells them something they didn’t know already about your product or service.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

APRIL 13, 2017

From basic company profile to making leads from LinkedIn, it gives the best way possible to B2B marketers. Social media channels offer ample opportunities that are highly connecting and reliable resource for B2B marketing. It’s just the beginning, and it can very well turn into your next B2B or B2C conversion.

Social Media 73

Social Media Media Marketing Lead Generation 73

The Next Web

JULY 17, 2014

Each of the 21 B2B growth hacks listed here is an article in itself, but I’m going to keep it brief. Many B2C growth hacks can be creatively tweaked to be valuable as B2B growth hacks. It is data-driven and dovetails quite a bit with online marketing. This story continues at The Next Web.

B2B 158

B2B B2C Cofounder Web 158

Austin Startup

JULY 12, 2010

GetSatisfaction still hosts u nofficial customer communities , and links to them prominently on their website with designations like “37Signals is not yet committed to open coversation about its products and services.

Customer 80

Customer Harvest B2C Technical Review 80

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that.

SEO 90

SEO Search Generative AI Engineer 90

ConversionXL

NOVEMBER 29, 2018

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. For B2B SaaS products, the added challenge is that the choice for consumers is often all or nothing: Companies have one CRM, one email marketing platform, one CMS, etc.

Customer 119

Customer Conversion Acquisition B2B 119

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Create Hybrid content: > B2B marketers are employing 12-14 formats of content on an average. This article was written in collaboration with Enakshi Sharma.

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

ConversionXL

OCTOBER 16, 2022

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. We explored those scenarios in an article on how to calculate and maintain healthy CACs. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Of Instagram’s 1.5

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Rembrandt Communications

MARCH 6, 2015

You have tons of Web pages, Infographics, videos, company news, articles… the list goes on. The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? You write weekly blogs to share your insight and post regularly on Twitter, Facebook, LinkedIn, Pinterest, and more. That’s great. But […].

B2C 100

B2C B2B PPC PR 100

online.wsj.com

SEPTEMBER 23, 2012

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Order a reprint of this article now. —Vanessa OConnell contributed to this article. Most Read Articles Feed. Business Services (B2B).

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Studies show that only 5% of B2B buyers are ready to buy. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. Here’s another great B2C example from consumer goods brand YETI.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 13, 2011

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 110

B2B Business Model B2C Agile 110

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Ott Niggulis’s CXL article on mastering the call to action is stacked with actionable strategies to improve your CTA. So it’s important to get it right. .

Email 136

Email Customer Marketing Software Review 136

Software By Rob

OCTOBER 14, 2010

Photo by DeclanTM This article is #7 in a series about startup marketing. Execution Ok, I said this would be a “why&# article, but I hate talking so much theory without giving actionable advice. Once this is setup the major task is driving traffic, which is far beyond the scope of this article. 4 Zachary Cohn on 10.14.10

Software Review 77

Software Review Marketing Technical Review Software 77

Hearpreneur

DECEMBER 18, 2019

Using Reddit, Twitter and other real-time news social media networks we will contribute on various high profile, high read threads with some insightful comments with a link to the article. During 2019, we found that writing useful articles really helped to increase our monthly visitors. 14- Shift to a B2B offering.

SMS 89

SMS Entrepreneur Social Media Campaign 89

ConversionXL

NOVEMBER 22, 2022

In this article, you’ll learn which metrics to measure to understand and improve marketing performance. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. But to turn data into insights and money, it’s not enough to simply collect information.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

AUGUST 17, 2022

A lot of it depends on whether you're B2C or B2B. If you're B2C, you wanna build a community, um, around your brand, get traction and make sure Google can see it. And then if your B2B, then the number of searches is gonna be lower is just gonna be lower volume, but still they're gonna be valuable.

SEO 98

SEO Technical Review Metadata Social Media 98

Occam's Razor

FEBRUARY 20, 2012

News/Finance to see if I get display ads when I read articles or stories about credit cards, credit scores etc. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Competition (who comes up first consistently, ppc and organic). Search Plus Your World results.

Web 139

Web Analytics Technical Review Affiliate 139

Duct Tape Marketing

MARCH 30, 2022

A lot of it depends on whether you're B2C or B2B. If your B2C, you want to build a community, um, around your brand, get traction and make sure Google can see it. And then if your B2B, then the number searches is gonna be lower, just gonna be lower volume, but still they're gonna be valuable.

Technical Review 96

Technical Review SEO Metadata Algorithm 96

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. A Brief History of Marketing Technology Software.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Austin Startup

APRIL 17, 2017

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. The skill sets we are most in need of are marketing, social media, graphic design, content creation (video, articles, etc), and sales. The Clubhouse is Now On-Demand | Partake.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

JUNE 8, 2017

In the rest of this article, I will share with you a basic process you can use to build upon. If you are in B2B, you’ve certainly heard of account-based marketing by now. When ready to implement them, you should also read this CXL article. Victory surely can’t be copy-pasted. Which campaigns specifically? Firmographics.

Programming 97

Programming Revenue Analytics Software Review 97

Both Sides of the Table

SEPTEMBER 13, 2009

Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. We were it in Europe: B2B. We closed a $16.5

South Africa 310

South Africa Europe Disintermediation Poland 310

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers. I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. Plus, my wife doesn’t let me date celebrities. .

Social Media 60

Social Media Technical Review Media Private Equity 60

Brandanew

AUGUST 22, 2015

One might think that B2C companies have a lot of room to play around in when it comes to interesting content, but we came across some B2B companies that nailed interesting to the t! Here are four B2B companies that could inspire your next content strategy, without boredom settling in even for a minute: 1.

B2B 100

B2B B2C Social Media Video 100

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Check out this article for 39 ways to increase your conversion rate.

SEO 80

SEO eCommerce Software Review Analytics 80

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Occam's Razor

NOVEMBER 18, 2014

The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. There was something mesmerizing about this graph that was in the article… I admit it took a few minutes to figure out what was going on. What happened?

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. Related articles. I''ll discuss each one below. 1) Enterprise Sales. The Bridge Group''s Blog on inside sales. Scaling is Hard.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

MARCH 10, 2017

I’ve written an entire article on this topic , so I won’t go into too much detail here, but talking face to face (even over Skype) gives you much deeper insights. I really recommend reading this voice of customer article Jen Havice wrote for CXL. You can read more about improving clarity, in general, in this article.).

Email 93

Email Campaign Mobile Audience 93

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. That’s a stronger motivation compared to, say, convincing a blog editor to add a link to your content in an existing article.

B2B 142

B2B Social Media Email Campaign 142

Duct Tape Marketing

MAY 22, 2019

I’ve worked with sites that pump out 10 articles a day. So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing. It’s really not true. It’s all about creating stuff that Google users want. Brian Dean: Plenty.

SEO 75

SEO Kansas City Kansas Search 75