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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. We explored those scenarios in an article on how to calculate and maintain healthy CACs. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Of Instagram’s 1.5

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Looking for your summer internship? Look no further.

Austin Startup

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

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4 Ways to Improve Your Online Storefront

Up and Running

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014. So, what can you do?

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The Consumerisation of Enterprise IT is now the Standard

VC Cafe

In this Techcrunch article written by Aaron Levie of Box, he refers to it as the rise of enterprise ‘to ys’, citing the acquisition of Yammer by Microsoft for $1.3 The consumerisation of enterprise was a big investment trend in 2011-2012. “Toys” are new startups attacking a narrow or unattractive segment of the market.

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Small Business Marketing Strategies that Will Work for You

ReadWriteStart

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. Populate your website with regular blogs and articles. Don’t limit your content only to blogs and articles; switch to video marketing , podcasts , and pictures. Display the content in captivating captions.

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. In the rest of this article, I will share with you a basic process you can use to build upon. If you are in B2B, you’ve certainly heard of account-based marketing by now.

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11 LinkedIn Posting Tips to Get Viral on LinkedIn

ReadWriteStart

In this article, we will share six LinkedIn algorithm tips and insights and 11 actionable content tips. If you have a B2B company whose budget is meager and you are looking for all the possibilities to promote it on Linkedin? For B2C Brands, they would say Monday and Wednesday. Press the enter button two times on your keyboard.

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