ConversionXL

NOVEMBER 4, 2021

In this article, we brought together 17 of the best product marketers from companies like Gong , Privy , HighSpot and Vanguard (most of them are your instructors in CXL’s Product Marketing Minidegree ) and asked them for their best advice for those who want to rise through the ranks of the most in-demand marketing role today.

Product 127

Product Marketing B2B Technical Review 127

Steve Blank

NOVEMBER 9, 2009

Reply Brad the Wordpress Consultant , on November 9, 2009 at 11:21 am Said: Awesome article. Read the article: Relentless – The Difference Between Motion And Action [.] We must get established EDI companies and new SAAS B2B platform operators to adopt our EDI API, with all of its amazing advantages.

Silicon Valley 332

Silicon Valley RSS Software Review Technical Review 332

Mike Michalowicz

FEBRUARY 11, 2013

Post links to your articles educating people in your niche market. At the bottom of the article have links to your products & services. Content is any articles, information, video, infographics or stuff people can read, watch or look at that tells them something they didn’t know already about your product or service.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn how to design a successful brand marketing campaign that expresses your brand’s core values, create content your customers crave, and ensure your entire brand ecosystem is designed to support customer loyalty. Brand strategy isn’t just for marketers and their campaigns.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. Learn more at adcritter.com.

Search 44

Search SEO Technical Review ChatGPT 44

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. A famous 1913 campaign by R.J. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

OCTOBER 25, 2018

Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. As articles are quick to point out, demand generation is not lead generation. Standardized, clean data is critical to deploying great campaigns.”.

Demand 132

Demand Vertical Campaign Channel 132

crowdSPRING Blog

JANUARY 28, 2019

This section alone includes over 700 articles!). Marketing Profs is an educational marketing website featuring articles, online courses, webinars, and tutorials. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. Marketing Profs. ” Can you relate? Copyblogger.

Small Business 106

Small Business Marketing Social Media SEO 106

ConversionXL

JANUARY 4, 2016

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. More on this as we get deeper into measurable web analytics for B2B marketing sites. Measuring the Performance of Informational Sites.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

ConversionXL

DECEMBER 2, 2020

The first two are more familiar to B2B marketers; the last one often applies to B2C. How much will this sentence/paragraph/article change someone’s process, perception, or attitude? For well-funded companies, it’s a quick way to build a content machine that publishes three or four long-form articles a week. Exceptions abound.).

Analytics 161

Analytics Acquisition Channel B2C 161

Duct Tape Marketing

APRIL 13, 2017

Advertising runs a gamut of choices- from very simple to a full-fledged campaign. If people choose to use your hashtag, you can gain an organic exposure for your advertising campaign. Besides, there are several other ad campaigns that businesses can choose to either increase engagement or gain several followers. Lead generation.

Social Media 73

Social Media Media Marketing Lead Generation 73

ConversionXL

OCTOBER 16, 2022

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. Data-driven targeting.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. via B2B Marketing Alliance ]. Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . Email campaigns are a highly efficient tool for staying connected with current clients and potential leads.

Marketing 147

Marketing SEO Advertising Social Media 147

ConversionXL

APRIL 7, 2021

In this article, we’ll explore how account-based marketing has changed over the years and whether or not it should be your focus. If you’re selling B2B, you know it’s a wide and competitive market. You want to deploy low-touch campaigns to convert a higher volume of customers. Who does ABM make sense for? The short answer is no.

IP 98

IP Marketing Technical Review Software Review 98

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. Social media is a commitment, not a campaign.

Software Review 100

Software Review Marketing Social Media B2B 100

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. So we really need to think about how SEO needs to change.

SEO 91

SEO Search Generative AI Engineer 91

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy. There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms.

Audience 122

Audience Technical Review Social Media Campaign 122

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s You can build that relationship with content. Blog posts.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Brand vs product marketing: Friends or foe? Image source.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

MARCH 5, 2019

Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. The most important thing you can do for your cold email campaign is to send relevant messages. Here’s an excerpt from one of his successful campaigns: ( Image source ).

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

FEBRUARY 27, 2019

While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. If you want to understand all the options (pros and cons) look at this article. Step 1: Define your goals for email.

Email 133

Email Software Review Campaign Metrics 133

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Digital marketing metrics are values that are used to track and measure campaign performance. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JULY 8, 2021

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. Every article he produces is built for search. If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

JUNE 2, 2022

In this article, we’ll look at both disciplines, explaining what they are and when they’re best used. To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. You can run lead generation campaigns while simultaneously using ABM to win or expand important deals.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

JUNE 8, 2017

In the rest of this article, I will share with you a basic process you can use to build upon. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? If you are in B2B, you’ve certainly heard of account-based marketing by now. Victory surely can’t be copy-pasted. Google Adwords?

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Studies show that only 5% of B2B customers are ready to buy. Use this information to drive your marketing and create campaigns that people want to share and shout about online.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JULY 3, 2014

As Ardath Albee, a B2B marketing specialist and the creator of the Up Close and Persona tool, notes in an interview with the Content Marketing Institute, “…I see a lot of personas that are what I kind of call ‘Ouija Board’ personas, because they are based on stuff that marketers would never know.”. What Customer Personas Are NOT.

Customer 133

Customer Analytics Conversion Lead Generation 133

Hearpreneur

DECEMBER 18, 2019

What we realized is that SMS marketing campaigns are significantly more effective for us than email campaigns when qualifying the interest of new potential customers. However, using SMS marketing with those new potential customers is extremely effective and those make up the bulk of our marketing campaigns.

SMS 89

SMS Entrepreneur Social Media Campaign 89

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. Each marketing campaign should have one specific message based on a single idea. B2B demand generation focuses on ROI. That’s why you need a demand generation strategy.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

AUGUST 17, 2022

A lot of it depends on whether you're B2C or B2B. And then if your B2B, then the number of searches is gonna be lower is just gonna be lower volume, but still they're gonna be valuable. So when it comes to like a, a successful SEO campaign, there's gonna be a lot of elements. They gonna write 50 articles about Velcro.

SEO 98

SEO Technical Review Metadata Social Media 98

Duct Tape Marketing

MARCH 30, 2022

You can even use bot builders to create robust, automated multi-channel campaigns, learn how to grow better by connecting your people, your customers, and your business @ hubspot.com. A lot of it depends on whether you're B2C or B2B. So when it comes to like a, a successful SEO campaign, there's gonna be a lot of elements.

Technical Review 96

Technical Review SEO Metadata Algorithm 96

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. In this article, you’ll learn what growth hacking in marketing is and what it’s not. Rather than run marketing campaigns to pull customers away from its rival, it experimented.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona. Most buyers aren’t open to outbound selling. So, how do you get their attention? Key points.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. It’s not a channel, campaign, or tactic. Individuals don’t make B2B buying decisions; groups do. It’s not a campaign you can run for a short-time to drive demand and show results in 30 to 60 days.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Mobile Audience 93