ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

JANUARY 4, 2016

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. More on this as we get deeper into measurable web analytics for B2B marketing sites. Measuring the Performance of Informational Sites. Absolutely.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

ConversionXL

JULY 8, 2021

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. If audience building is a priority, email subscribers should be an important metric. Every article he produces is built for search. But which of these metrics makes a real impact?

Conversion 156

Conversion CPA Metrics Analytics 156

YoungUpstarts

DECEMBER 16, 2019

Use this article to identify when you should seek outside accounting help and how to approach finding the right fit. These solutions automate many accounting processes while helping you to visualize and report upon key metrics in a timely fashion. How, though, can you recognize when your business needs help with accounting?

Software Review 147

Software Review Cash Position Finance Startup 147

YoungUpstarts

SEPTEMBER 16, 2020

In this article, we’ll debunk 3 marketing automation myths and provide you with 11 platforms to consider for your business. . It’s hard to know what’s true and what isn’t when every article you read has a different opinion on how you can benefit from automation. . Improve conversion rates and ROI . 3 Marketing Automation Myths.

Marketing 179

Marketing SMS Campaign Channel 179

crowdSPRING Blog

JANUARY 28, 2019

This section alone includes over 700 articles!). Marketing Profs is an educational marketing website featuring articles, online courses, webinars, and tutorials. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. Marketing Profs. ” Can you relate? Copyblogger.

Small Business 106

Small Business Marketing Social Media SEO 106

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

ConversionXL

MARCH 28, 2014

Which is why in this article, I’ll walk you through everything you’ll need to sell the idea of creating an explainer video for your website & give you benchmarks to help you mark your success. ” The visitor/view metric is one you should only be competing against yourself on. What Is An Explainer Video?

Video 122

Video Software Review Cofounder Metrics 122

ConversionXL

OCTOBER 30, 2021

In this article, you’ll learn how to do just that. Also on the first page of search results for “email list tips” is a Forbes article written by John Lincoln that includes a link to his digital marketing agency: . You can do this by tracking metrics and user behavior. Generating awareness through social media. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

FEBRUARY 20, 2012

News/Finance to see if I get display ads when I read articles or stories about credit cards, credit scores etc. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. While at Compete I can also dig into a whole bunch of metrics like Visits, PageViews, udience segmentation, and so much more.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn how to design a successful brand marketing campaign that expresses your brand’s core values, create content your customers crave, and ensure your entire brand ecosystem is designed to support customer loyalty. Marketers must adjust their expectations and metrics with expanded brand tracking.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

MARCH 5, 2019

For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. Summarizing the experience in another article, Lemkin argues that “Everyone needs solutions to their top 1 or 2 biggest problems. Those metrics include: Delivery rate.

Email 130

Email Campaign Reputation San Diego 130

SVPG

FEBRUARY 23, 2014

Note: For the purposes of this article, consider the terms: “analytics,” “data,” “KPI" (Key Performance Indicator), and “metrics" to be synonymous. In this article I wanted to highlight what I see as the five main uses of analytics in strong product teams. That is but one type.

Analytics 87

Analytics Technical Review Aggregator B2B 87

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. That’s why you need a demand generation strategy. Which have the most potential?

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

OCTOBER 25, 2018

As articles are quick to point out, demand generation is not lead generation. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Inbound marketing increased the burden on marketing to resolve middle- and bottom-of-funnel concerns previously handled by sales departments.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Studies show that only 5% of B2B customers are ready to buy. There are other brand awareness metrics you can measure to build out this picture, including: Direct traffic.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube.

Audience 122

Audience Technical Review Social Media Campaign 122

Up and Running

OCTOBER 21, 2014

For B2B companies: Branding Business. An article about your company – something that will give you credit/that they will find relevant. As it integrates with many of the major accounting platforms, you shouldn’t have a hard time drilling down into key metrics to figure out how you’re doing. Duct Tape Marketing.

Elevator Pitch 166

Elevator Pitch Software Review SBA Angel Investor 166

ConversionXL

APRIL 7, 2021

In this article, we’ll explore how account-based marketing has changed over the years and whether or not it should be your focus. If you’re selling B2B, you know it’s a wide and competitive market. However, many marketers often rely on ABM when it may not be the best fit. Who does ABM make sense for? Account List and Data Enrichment.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JUNE 8, 2017

In the rest of this article, I will share with you a basic process you can use to build upon. If you are in B2B, you’ve certainly heard of account-based marketing by now. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Most refer to these correlative metrics as Wow Moments or Aha moments.

Programming 97

Programming Revenue Analytics Software Review 97

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic. Write down your Content Marketing Strategy. >

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. But that alone is too general, so it’s important to get specific by setting clear metric objectives. This can be used to fine-tune future campaigns: Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 16, 2022

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. We explored those scenarios in an article on how to calculate and maintain healthy CACs. Digital ad spending in the U.S.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

SEPTEMBER 15, 2020

In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. If you’re especially interested in segmentation and Goals, you’ll enjoy this article as well.). Avinash wrote an excellent post on this very topic, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” The earliest articles may cover the most valuable topics, but our throwaway content culture lets older posts rot. The earliest articles may cover the most valuable topics, but our throwaway content culture lets older posts rot. To be honest, it never did.

Analytics 68

Analytics Metrics Technical Review Search 68

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 84

Channel Partner Programming B2B 84

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 For a full explanation of these various tools, check out this super helpful article from UXPlanet. For more information about website architecture, check out this article from Matrix Marketing Group.

SEO 80

SEO eCommerce Software Review Analytics 80

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. To that point, a well-run telesales operation will be super metrics-driven. Related articles. I''ll discuss each one below.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 77

Channel Partner Programming B2B 77

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

alexpoole.info

AUGUST 14, 2012

Review article. Review article. This entry was posted in Articles , legibility , reading , Research , sans serif , serif , typography and tagged linkedin. thanks for the article. Thank you for this research-supported article. Thanks Alex for the informative article. Information design journal , 8(1), 91-95.

Technical Review 85

Technical Review Software Review Design Web 85

Startup Professionals Musings

MAY 10, 2019

The classic example from several years ago was United Airlines not staying tuned in to social media, resulting in a unrecoverable customer problem causing great damage to their reputation, escalating to countless articles , and even a book, “ United Breaks Guitars.” For B2B environments, consider who makes the buy decisions.

Social Media 247

Social Media Media Reputation Viral 247

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. As you continue your research, start adding metrics like volume, competitiveness, etc. What is the SEO pyramid?

Framework 123

Framework B2B SEO Search 123

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. I’ve written an entire article on this topic , so I won’t go into too much detail here, but talking face to face (even over Skype) gives you much deeper insights.

Email 93

Email Campaign Mobile Audience 93

Duct Tape Marketing

JULY 31, 2014

If you are a B2B product or service, then start with Twitter. You want to do initial baseline metrics, and then continue to use data to improve how you are engaging and adding followers. Use metrics to set a baseline and track progress. Here’s an example of consumer soda brands on Twitter. Source: Rival IQ.

Social Media 51

Social Media Media Social Network United States 51

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60