ReadWriteStart

JUNE 9, 2021

Think of everything that’s happened in the B2C buying process in the last 20 years… buying insurance, a trip abroad, or a new car. You can’t replicate a frictionless B2C experience using home-grown tools. . Ryan also recommends a recent article on positioning yourself as a partner and how build empathy for your buyers. .

B2B 87

B2B Sales Technical Review B2C 87

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Note: this article is heavily based on our great course with Bill Leake , CEO of Apogee Results. Outside the scope of this article.

B2B 48

B2B Conversion B2C Sales Cycle 48

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Milkman in an article entitled, "What Makes Online Content Viral?" B2C Email Marketing. B2C Email Marketing. Show your emotional side to increase virality. Marketing to Latinos. Conference Call.

Social Media 86

Social Media Media B2C New York 86

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that.

SEO 90

SEO Search Generative AI Engineer 90

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. You may be looking at the user TAM and thinking that 28 million businesses isn’t that much, especially compared to some of the previous social networks mentioned in this article. The truth is, you’re right.

Social Media 185

Social Media B2B North America Media 185

Austin Startup

JULY 12, 2010

GetSatisfaction still hosts u nofficial customer communities , and links to them prominently on their website with designations like “37Signals is not yet committed to open coversation about its products and services.

Customer 80

Customer Harvest B2C Technical Review 80

ConversionXL

OCTOBER 16, 2022

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. We explored those scenarios in an article on how to calculate and maintain healthy CACs. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Digital ad spending in the U.S.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Software By Rob

OCTOBER 14, 2010

Photo by DeclanTM This article is #7 in a series about startup marketing. Execution Ok, I said this would be a “why&# article, but I hate talking so much theory without giving actionable advice. Once this is setup the major task is driving traffic, which is far beyond the scope of this article. 4 Zachary Cohn on 10.14.10

Software Review 77

Software Review Marketing Technical Review Software 77

VC Cafe

NOVEMBER 11, 2024

.” Rahul Vohra, founder of Superhuman Getting your first 1,000 users is an important early milestone for any B2C startup. What are the most effective strategies for early B2C growth? This post is about how to get to your first 1,000 users, and how to get to know your users better, in particular for B2C startups.

B2C 88

B2C Viral Social Media Community 88

ConversionXL

NOVEMBER 29, 2018

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. That’s different from B2C SaaS products (Murphy uses the example of smartphone games), in which consumers may simultaneously use several. Slack, in 2014, converted at 30%. Free trial.

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

SEPTEMBER 9, 2021

In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. On Twitter , it’s laid back to suit the B2C, creative audience segment. However, the rules of engagement are changing. Brands have to work harder and smarter to earn it.

Social Media 142

Social Media Media Developer Marketing 142

Up and Running

JULY 10, 2017

The article also stated that companies usually spend only up to six hours (!) There are different shapes freemium can take; some of them are described in vast detail in this article. It’s mostly popular with B2C markets. The pricing page will show a better performance if you constantly experiment, test, and optimize.

Startup 110

Startup Non-Compete Viral Software Review 110

Rembrandt Communications

MARCH 6, 2015

You have tons of Web pages, Infographics, videos, company news, articles… the list goes on. The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? You write weekly blogs to share your insight and post regularly on Twitter, Facebook, LinkedIn, Pinterest, and more. That’s great. But […].

B2C 100

B2C B2B PPC PR 100

ConversionXL

JULY 18, 2017

This article will be an essential and comprehensive crash course into the world of product analytics. Instead, they needed to focus on getting their first 100 users before they invested in some of the analytics tools that I’m going to mention later on in this article. To be data-driven, you need data.

Analytics 123

Analytics Product Channel Retention 123

Duct Tape Marketing

APRIL 13, 2017

It’s just the beginning, and it can very well turn into your next B2B or B2C conversion. Heena also contributes articles to CrowdReviews, OpenSourceForU, Sociableblog. Next time you are on any of these platforms, spend at least 30 minutes doing some advanced research and implementing a stimulating ad banner. We’d love to hear from you.

Social Media 73

Social Media Media Marketing Lead Generation 73

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. This article was written in collaboration with Enakshi Sharma. Let’s start with what Kevin Spacey’s keynote address from the Content Marketing institute :-).

Social Media 100

Social Media Marketing SEO B2B 100

Austin Startup

MAY 29, 2019

I encourage startup founders or anyone interested in social commerce to read it: [link] When you think about Big Data Applications (a term coined in 2012 by Raj De Datta in this TechCrunch article ), Bazaarvoice is one as Raj points out in his article. I’ve also heard BDAs called SaaS 3.0 although the SaaS 3.0

Networking 48

Networking Fractional CTO CTO Hire B2C 48

ConversionXL

JULY 18, 2017

This article will be an essential and comprehensive crash course into the world of product analytics. Instead, they needed to focus on getting their first 100 users before they invested in some of the analytics tools that I’m going to mention later on in this article. To be data-driven, you need data.

Analytics 107

Analytics Product Channel Retention 107

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Check out this article for 39 ways to increase your conversion rate.

SEO 80

SEO eCommerce Software Review Analytics 80

ConversionXL

JUNE 25, 2021

In this article, we’ll explain how to build a resilient product launch strategy that survives a non-linear journey. This article assumes you’ve built a product that offers unique benefits that improve the lives of your users. Contact editors and news agencies to get an article or press release published about your launch.

Product 96

Product Social Media Audience Software Review 96

Occam's Razor

FEBRUARY 20, 2012

News/Finance to see if I get display ads when I read articles or stories about credit cards, credit scores etc. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Competition (who comes up first consistently, ppc and organic). Search Plus Your World results.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

NOVEMBER 22, 2022

In this article, you’ll learn which metrics to measure to understand and improve marketing performance. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. But to turn data into insights and money, it’s not enough to simply collect information.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Here are some core principles to keep in mind, from Shanelle Mullin’s CXL article on improving open rates : Continuously test your subject lines and measure your success by open rate.

Email 136

Email Customer Marketing Software Review 136

Hearpreneur

DECEMBER 18, 2019

Using Reddit, Twitter and other real-time news social media networks we will contribute on various high profile, high read threads with some insightful comments with a link to the article. During 2019, we found that writing useful articles really helped to increase our monthly visitors. Photo Credit: Jamei Hess.

SMS 92

SMS Entrepreneur Social Media Campaign 92

The Next Web

JULY 17, 2014

Each of the 21 B2B growth hacks listed here is an article in itself, but I’m going to keep it brief. Many B2C growth hacks can be creatively tweaked to be valuable as B2B growth hacks. It is data-driven and dovetails quite a bit with online marketing. This story continues at The Next Web. Entrepreneur Analysis and Opinion Roundups'

B2B 158

B2B B2C Cofounder Web 158

ConversionXL

JUNE 8, 2017

In the rest of this article, I will share with you a basic process you can use to build upon. When ready to implement them, you should also read this CXL article. Copy-pasting examples from case studies is a doomed endeavor as your company and your customers are specific and different. Victory surely can’t be copy-pasted.

Programming 97

Programming Revenue Analytics Software Review 97

Austin Startup

APRIL 17, 2017

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. The skill sets we are most in need of are marketing, social media, graphic design, content creation (video, articles, etc), and sales. The Clubhouse is Now On-Demand | Partake.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

MARCH 10, 2017

I’ve written an entire article on this topic , so I won’t go into too much detail here, but talking face to face (even over Skype) gives you much deeper insights. I really recommend reading this voice of customer article Jen Havice wrote for CXL. You can read more about improving clarity, in general, in this article.).

Email 93

Email Campaign Mobile Audience 93

David Teten

JANUARY 11, 2020

I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. Founders and LPs will read into your personal vacation pictures on instagram, just as much as they’ll consider the amount of time you spend responding to comments on LinkedIn articles. This is hosted by NFX.

Social Media 60

Social Media Technical Review Media Private Equity 60

Hunter Walker

MARCH 10, 2025

’ In the B2C world, especially when the startup is serving a the bottom of Maslow’s pyramid , a flameout ca leave you without a home, a therapist, or your savings. Because to some people on the org chart and on the cap table it’s better to use the last $500,000 to take one last growth hack swing than to manage a wind down.

Software 83

Software Cap Table Accredited Investor B2C 83

Both Sides of the Table

SEPTEMBER 13, 2009

Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. We appeared in a prominent article in the Financial Times. We had scrambled to get a product to market, built our first website, rapidly hired a technology team, raised our seed round of capital ($1.5 They always need something new.

South Africa 310

South Africa Europe Disintermediation Poland 310

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Here’s another great B2C example from consumer goods brand YETI. According to Edelman research , when that trust is built, 61% of people will become vocal advocates, 57% of people will purchase more products, and 43% will stay loyal.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Kodorra

NOVEMBER 25, 2018

Whether it is advertisement model, B2C (Business to Consumer) ecommerce, affiliate or subscription, picking the right choice could determine the rise or fall of your business. This article first appeared on AllTopStartups. . Your products should be more effective and efficient in solving a particular problem.

Software Review 45

Software Review Hosting Intellectual Property Naming 45

YoungUpstarts

AUGUST 29, 2014

Vimeo has a more professional reputation; a B2C article nicely articulated, “Vimeo screams professionalism in the same way that LinkedIn does.” Vimeo serves a similar purpose as YouTube, but since it has less traffic and has a smaller, more loyal community, companies are able to target a higher quality audience.

Lead Generation 178

Lead Generation B2C Sales Cycle Internet 178

The Next Web

DECEMBER 8, 2012

But connecting with consumers and brand advocates directly, in active online communities, is the real secret sauce, especially for B2C startups with an online presence. It provides a wealth of high-quality articles and resources related to non-profits, and members can literally build their own network through this website.

Community 141

Community B2C Social Media B2B 141

ConversionXL

AUGUST 27, 2020

This article is a comprehensive crash course into the world of product analytics. They were able to increase their sign-up rate for their product by 22% while reducing their marketing costs. The secret to their success? They simply used their analytics data to make informed decisions.

Analytics 90

Analytics Product eCommerce Channel 90