Duct Tape Marketing

APRIL 13, 2017

Advertising runs a gamut of choices- from very simple to a full-fledged campaign. If people choose to use your hashtag, you can gain an organic exposure for your advertising campaign. Besides, there are several other ad campaigns that businesses can choose to either increase engagement or gain several followers. Lead generation.

Social Media 73

Social Media Media Marketing Lead Generation 73

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Digital marketing metrics are values that are used to track and measure campaign performance. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

ConversionXL

JUNE 25, 2021

In this article, we’ll explain how to build a resilient product launch strategy that survives a non-linear journey. This article assumes you’ve built a product that offers unique benefits that improve the lives of your users. Then, answer the questions you come up with in your product launch campaign.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Note: this article is heavily based on our great course with Bill Leake , CEO of Apogee Results. Account-Based Marketing.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

JUNE 8, 2017

In the rest of this article, I will share with you a basic process you can use to build upon. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? Copy-pasting examples from case studies is a doomed endeavor as your company and your customers are specific and different.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

MARCH 31, 2021

In this article, I’ll outline how to create an agency content strategy that fuels your business development efforts and generates the optimal kind of organic traffic. Uncovering popular articles and conversations will show you what people are most interested in, which is useful for “seeding” your content research.

Audience 127

Audience Non-Compete Distribution Channel 127

Hearpreneur

DECEMBER 18, 2019

What we realized is that SMS marketing campaigns are significantly more effective for us than email campaigns when qualifying the interest of new potential customers. However, using SMS marketing with those new potential customers is extremely effective and those make up the bulk of our marketing campaigns.

SMS 89

SMS Entrepreneur Social Media Campaign 89

ConversionXL

MAY 22, 2017

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Occam's Razor

FEBRUARY 20, 2012

News/Finance to see if I get display ads when I read articles or stories about credit cards, credit scores etc. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Will I analyze Search first or Campaigns? Competition (who comes up first consistently, ppc and organic). So important to have them.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Mobile Audience 93

Duct Tape Marketing

MARCH 30, 2022

You can even use bot builders to create robust, automated multi-channel campaigns, learn how to grow better by connecting your people, your customers, and your business @ hubspot.com. A lot of it depends on whether you're B2C or B2B. So when it comes to like a, a successful SEO campaign, there's gonna be a lot of elements.

Technical Review 96

Technical Review SEO Metadata Algorithm 96

Duct Tape Marketing

AUGUST 17, 2022

A lot of it depends on whether you're B2C or B2B. If you're B2C, you wanna build a community, um, around your brand, get traction and make sure Google can see it. So when it comes to like a, a successful SEO campaign, there's gonna be a lot of elements. They gonna write 50 articles about Velcro. So, yes, but I try not to.

SEO 98

SEO Technical Review Metadata Social Media 98

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. SkimKing SocialMatters.ai

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

NOVEMBER 6, 2015

Pro Tip: Do this with your campaign team (e.g. The team will be less likely to implement a change (‘test threat’) if they were involved up front, and it provides more eyes to monitor for unexpected ‘pollutants’ like competitor promotions, direct mail campaigns, or even regional weather factors. What gives?

PPC 48

PPC Software Review Technical Review Campaign 48

Occam's Razor

NOVEMBER 18, 2014

I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand how to build a memorable brand that your customers want to buy from. If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. Here’s another great B2C example from consumer goods brand YETI.

Marketing 109

Marketing Social Media Non-Compete Audience 109

YoungUpstarts

AUGUST 17, 2014

For example, IFTTT (if this then that) allows marketers to create ‘recipes,’ combining platforms to influence a general or specific campaign. If an action takes place on one platform (an article is shared), the recipe responds with appropriate reply (a thank you, an offer, etc). Why You Need It. Make Automation Customized.

Architecture 180

Architecture Marketing SEO Cofounder 180

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc.

Video 48

Video Conversion Mobile Search 48

The Next Web

DECEMBER 8, 2012

But connecting with consumers and brand advocates directly, in active online communities, is the real secret sauce, especially for B2C startups with an online presence. It provides a wealth of high-quality articles and resources related to non-profits, and members can literally build their own network through this website.

Community 141

Community B2C Social Media B2B 141

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. Success is no longer based on the size of a vendor’s sales force, getting shelfspace in a large retailer or investing a large print ad campaign to build up a brand. Barriers to entry! Photo credit: phill.d)

IP 156

IP B2C Demand Startup 156

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. This provides us more time to develop meaningful relationships with prospects and customers.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

FEBRUARY 2, 2022

There are aspects of the process that are more applicable to those big fortune 500 or big, you know, whether it's B2B or B2C. And as much as that campaign may have worked for them, I still think that name has kind of trapped them into people thinking it's just for breakfast. John Jantsch (04:54): Similar. John Jantsch (15:50): Yeah.

Naming 90

Naming Kansas City Kansas Technical Review 90

Occam's Razor

FEBRUARY 28, 2017

As you’ve read in the Forbes article, I love storytelling. These Marketers write articles and give conference keynotes that obsess about “viewable above-the-fold ads.” This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " See where you are, go up one step. Times 1000.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

DECEMBER 9, 2013

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Overall, the campaign would involve a lot of text. image sources. So What Does This Mean For You? image source.

Sales 126

Sales B2B Campaign Video 126

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. Reviews, testimonials from customers, articles that you place either on another website or in a third-party print publication. And so I think you can apply that a lot to a large degree to the social networks.

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

JULY 7, 2020

Cosmopolitan is already creating content around fashion in the fall, and we’re only in July: If you’re planning a campaign related to a particular day or season, start creating pins at least two months in advance. If you click on the “classic car” pin, you get an in-depth article describing how to take care of your vehicle.

Marketing 114

Marketing Viral Campaign Search 114

Up and Running

JUNE 8, 2021

Value-driven content makes an impact from hyper-local to global campaigns. This article shows how to make this approach work for your organization, starting with the values themselves. Delivering marketing campaigns that use universally understood core values will help your brand connect. They want to share your values.

Small Business 133

Small Business Marketing Japan Global 133

Occam's Razor

JUNE 28, 2011

I mean Social Media campaign metrics like Number of Followers (or Likes), Video Views, or (just kill me now!) # of Press Reports. It is not hard to imagine what a B2C site is trying to do. Even for our branding campaigns ? That our campaigns are not focused on Visitors (not just Visits!), Visitor Loyalty, bam!

Metrics 127

Metrics Web Analytics Campaign 127

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. This way, every time the article is tweeted from the dashboard, the influencers are tagged on Twitter, driving them back to the content. That campaign was a definite success.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

AUGUST 27, 2019

According to Chief Marketing Technologist, there are now more than 7,000 tools you could use in your campaigns and operations. It’s easy to get excited about an idea and rush the launch of a campaign or succumb to the time pressure of promoting a product for the holidays. Then set up the campaigns that’ll generate the data.

Analytics 124

Analytics Naming Metrics Campaign 124

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. Here’s a good tweet by Mark Scully that sheds some light on why outreach must be genuine: The problem with 99% of link-building emails is that they don't explain the benefits for me if I block out a few minutes to update an old article. Cons of images.

B2B 142

B2B Social Media Email Campaign 142

The Startup Magazine

JUNE 26, 2018

For this reason great care should be exercised when deciding on a campaign or business name. Thankfully, this article shows you five (5) simple but powerful tips on how to get your business name right, but first, WHAT IS A BUSINESS NAME? Your business name is as important as a good business tax regimen. Any known negative connotations?

Naming 86

Naming eCommerce Startup Database 86

Occam's Razor

JANUARY 20, 2010

The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). This is of course a good method for b2c as well, but it is significantly more important for b2b. Nice right?

Analytics 90

Analytics Search SEO Metrics 90

Up and Running

NOVEMBER 3, 2016

We’ve covered some of our personal favorite marketing tools in our article, 20 Marketing Tools Every Small Business Owner Should Try, so be sure to check that one out as well. The trick is to make sure you are actually tracking your offline marketing campaigns, to determine if the return on investment is worth it. recommends Appboy.

Marketing 60

Marketing Social Media Analytics Framework 60