Mike Michalowicz

FEBRUARY 11, 2013

Post links to your articles educating people in your niche market. At the bottom of the article have links to your products & services. Content is any articles, information, video, infographics or stuff people can read, watch or look at that tells them something they didn’t know already about your product or service.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

APRIL 13, 2017

Digital working and leisure have taken the world by storm and so have mobile phones. With mobility (provided by smartphones) and mobile app development, people are more connected on-the-go on digital platforms. Advertising runs a gamut of choices- from very simple to a full-fledged campaign. Facebook advertising.

Social Media 62

Social Media Media Marketing Lead Generation 62

ConversionXL

JUNE 24, 2014

There is much more to say about registration processes than I have space for in this article, but you can read more here: Why user registration sucks and how it hurts your business. On the other hand, Easytobook , a B2C company, had 1.5 million monthly unique visitors but low engagement. Nothing beats word-of-mouth recommendations.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. This data from the Blue research study reflects other research we cited in our article on investing in good testimonials. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

APRIL 11, 2016

According to Merchant , online video accounts for 50% of all mobile traffic. Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Mobile Audience 93

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Point Nine Capital uses Qwilr to create modern, mobile-native collateral. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 28, 2017

As you’ve read in the Forbes article, I love storytelling. These Marketers write articles and give conference keynotes that obsess about “viewable above-the-fold ads.” This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " See where you are, go up one step. Cookies 3rd.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

FEBRUARY 20, 2012

News/Finance to see if I get display ads when I read articles or stories about credit cards, credit scores etc. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Will I analyze Search first or Campaigns? If it stinks that tells me a lot (remember the year of mobile was 2010!).

Web 139

Web Analytics Technical Review Affiliate 139

Up and Running

NOVEMBER 3, 2016

We’ve covered some of our personal favorite marketing tools in our article, 20 Marketing Tools Every Small Business Owner Should Try, so be sure to check that one out as well. The trick is to make sure you are actually tracking your offline marketing campaigns, to determine if the return on investment is worth it. recommends Appboy.

Marketing 60

Marketing Social Media Analytics Framework 60

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. HubSpot published an interesting article, Is Personalization Creepy? That’s also varied.

B2C 70

B2C Search Internet Mobile 70

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. More equal access to distribution channels: The web gives software start-ups the ability to efficiently reach consumers and business customers through search, social, and mobile channels. Barriers to entry! Photo credit: phill.d)

IP 156

IP B2C Demand Startup 156

online.wsj.com

SEPTEMBER 23, 2012

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Order a reprint of this article now. —Vanessa OConnell contributed to this article. Opinion: Noonan: The Romney Campaign Needs a New CEO.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

ConversionXL

AUGUST 27, 2019

According to Chief Marketing Technologist, there are now more than 7,000 tools you could use in your campaigns and operations. Now they’ve launched a mobile app. It’s easy to get excited about an idea and rush the launch of a campaign or succumb to the time pressure of promoting a product for the holidays. B2B or B2C.

Analytics 124

Analytics Naming Metrics Campaign 124

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. Reviews, testimonials from customers, articles that you place either on another website or in a third-party print publication. So it really gives us engagement, but also gives us a lot of feedback.

Marketing 72

Marketing Social Media Sales Media 72

mashable.com

OCTOBER 5, 2012

This article is the first in a three-part series about naming your startup; on Thursday, we’ll discuss creating names, and on Friday, we’ll discuss testing names. In this first article, I provide a general overview of naming. Today in Mobile. Jobs Events Try Our New Social News App Welcome to Mashable! Julia Cowher.

Naming 84

Naming Startup Social Media RSS 84

steveblank.com

JULY 8, 2011

Simple editing. signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Easy-to-scan articles with shorter paragraphs, descriptive headings, and bolded key terms.

Demand 48

Demand B2B Curation SEO 48