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The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

ConversionXL

The first two are more familiar to B2B marketers; the last one often applies to B2C. How much will this sentence/paragraph/article change someone’s process, perception, or attitude? For well-funded companies, it’s a quick way to build a content machine that publishes three or four long-form articles a week. Exceptions abound.).

Analytics 161
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. In this article, you’ll learn how to do just that. Social media, on the other hand, are browsing channels. Generating awareness through social media.

Customer 140
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Here we see a B2C example of segmentation by need: Example of landing page segmentation for B2C.

Campaign 111
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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. And then from there, we're able to do written content.

SEO 91
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Traffic by channel: Find out where your visitors come from. Traffic by channel adds meat to the bones of overall traffic.

Metrics 105
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You Shouldn’t Have to Pay to Talk To Your Own Customers

Austin Startup

They still SEO-optimize those pages heavily, and compete for the attention of users with other channels, whether official or unofficial. Stories of injustices made right via social media are frequent, if not altogether common.

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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. It opens the door for marketers to share their brand story with millions and billions of people active on various social channels. There is always that anxiety to get started. Over to you.