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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. We explored those scenarios in an article on how to calculate and maintain healthy CACs. MRR, churn rates, and other factors that affect your LTV/CAC ratios. Your customer acquisition strategy is inefficient.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? new customer aquisition, conversion rate, and churn rate ). You have to track metrics you can act on.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. TruthFinder and Intelius provide basic background vetting. Pacer is useful to search prior litigation, bankruptcies, etc.

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The Beginner’s Guide to SaaS Conversion Optimization

ConversionXL

Reducing churn rate. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Ryan Farley wrote a great post on visualizing the effects of different churn rates.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

In this article, you’ll learn how to do just that. Also on the first page of search results for “email list tips” is a Forbes article written by John Lincoln that includes a link to his digital marketing agency: . If you had 200 subscribers and lost 10 in the last year, your churn rate is 5%). Image source.

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