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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. We explored those scenarios in an article on how to calculate and maintain healthy CACs. MRR, churn rates, and other factors that affect your LTV/CAC ratios. Your customer acquisition strategy is inefficient.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Point Nine Capital uses Qwilr to create modern, mobile-native collateral. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. It provides analytics to track shared materials across target senders, and improve the content for future leads.