ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. Segmentation by Place in Buying Cycle.

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. LunaMetrics wrote a fantastic article on YouTube tracking in Google Analytics and Google Tag Manager.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. A Brief History of Marketing Technology Software.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92