ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Note: this article is heavily based on our great course with Bill Leake , CEO of Apogee Results. Account-Based Marketing.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

OCTOBER 16, 2022

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. We explored those scenarios in an article on how to calculate and maintain healthy CACs. Digital ad spending in the U.S.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014. Be customer-centric.

SEO 80

SEO eCommerce Software Review Analytics 80

ConversionXL

JUNE 8, 2017

In the rest of this article, I will share with you a basic process you can use to build upon. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Most refer to these correlative metrics as Wow Moments or Aha moments. When ready to implement them, you should also read this CXL article.

Programming 97

Programming Revenue Analytics Software Review 97

Up and Running

JULY 10, 2017

The article also stated that companies usually spend only up to six hours (!) It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. It’s mostly popular with B2C markets. Free with in-app purchase. Youtube ads. $1

Startup 110

Startup Non-Compete Viral Software Review 110

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic. Write down your Content Marketing Strategy. >

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. But that alone is too general, so it’s important to get specific by setting clear metric objectives. These specific objectives give the campaign clear direction and your team a target to aim for.

Email 136

Email Customer Marketing Software Review 136

VC Cafe

NOVEMBER 11, 2024

.” Rahul Vohra, founder of Superhuman Getting your first 1,000 users is an important early milestone for any B2C startup. What are the most effective strategies for early B2C growth? This post is about how to get to your first 1,000 users, and how to get to know your users better, in particular for B2C startups.

B2C 88

B2C Viral Social Media Community 88

Austin Startup

MAY 29, 2019

I encourage startup founders or anyone interested in social commerce to read it: [link] When you think about Big Data Applications (a term coined in 2012 by Raj De Datta in this TechCrunch article ), Bazaarvoice is one as Raj points out in his article. I’ve also heard BDAs called SaaS 3.0 although the SaaS 3.0

Networking 48

Networking Fractional CTO CTO Hire B2C 48

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. I’ve written an entire article on this topic , so I won’t go into too much detail here, but talking face to face (even over Skype) gives you much deeper insights.

Email 93

Email Campaign Mobile Audience 93

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. To that point, a well-run telesales operation will be super metrics-driven. Related articles. I''ll discuss each one below. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

David Teten

DECEMBER 3, 2019

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. ” Historically, investing was a manual, artisan process. 6) Negotiate deal.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

The Startup Magazine

APRIL 24, 2020

If you’re interested in selling your eCommerce website but are unsure of how to go about determining the actual value of your business, you’ve come to the right article. In this blog, we aim to decipher the meaning behind some of the more abstract metrics when it comes to an eCommerce website valuation.

eCommerce 120

eCommerce Valuation B2C Revenue 120

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Wistia shows which metrics can be used to help you measure various factors (e.g. Which site metrics matter and connect to user experience? I suggest taking the time to read that article before continuing.

Video 48

Video Conversion Mobile Search 48

YoungUpstarts

SEPTEMBER 27, 2019

For instance, you will be able to discover which articles on your website are performing better than others. For example, you can use a tool such as Fintenza to check metrics such as new visitors, page views, traffic quality, sessions, session duration and bounce rate. Check out his portfolio and connect on LinkedIn.

B2C 147

B2C Flash B2B Lead Generation 147

The Startup Magazine

JANUARY 22, 2024

This article explores the multifaceted benefits and approaches to working with these experts in communication and brand management. However, modern PR firms employ various tools and metrics to track the effectiveness of their strategies, from media impressions and social media engagement to changes in customer sentiment and brand perception.

PR 146

PR Public Relations Reputation B2C 146

ReadWriteStart

NOVEMBER 14, 2023

They can, however, consistently be grouped into three: (1) Business to Business (B2B) startups, (2) Business to Consumer (B2C) startups, and (3) Business to Business to Consumer. Their advanced AI platform seamlessly offers unique and highly sought-after access to customer journey metrics and upselling opportunities.

Startup 120

Startup B2C Acquisition Finance 120

ConversionXL

AUGUST 5, 2015

This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B. Very rarely is a screenshot of the “reviews” section of a landing page featured in a Mashable article. Display the metrics for your product in a positive light. They are either implemented or not.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

ReadWriteStart

JUNE 13, 2023

Another marketing-related error that starting entrepreneurs will often commit is failing to measure the right metrics. It is normal for a starting business (whether in B2B or B2C) to attribute early growth to referrals. In this article, I discussed common mistakes made in the areas of operations, marketing, and sales.

Cost 78

Cost Entrepreneur ChatGPT B2C 78

ConversionXL

AUGUST 27, 2019

These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). Clearly naming the dimensions and metrics across your stack will help you integrate tools, train new team members, and analyze data without hiccups. B2B or B2C. Conclusion. Agency or SaaS.

Analytics 124

Analytics Naming Metrics Campaign 124

ConversionXL

MARCH 21, 2017

This article is about how to build influencer marketing campaigns, not how to become an influencer, but I thought it would be illuminating to share this video by Bloomberg on a journalist’s attempt to become an Instagram influencer: Apparently it’s pretty hard work. The most obvious case for influencer marketing is with B2C retailers.

Marketing 78

Marketing B2C Social Media Channel 78

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Easy-to-scan articles with shorter paragraphs, descriptive headings, and bolded key terms. The Copywriter’s Future.

Demand 68

Demand B2B Curation SEO 68

Duct Tape Marketing

JUNE 16, 2017

In this article, I’ll outline 3 approaches to creating content and generating ideas that your audience will actually want. They take care of everything from the hardware to metrics and post-production. As Instagram takes off with wider audiences, a proven opportunity is there (for B2C and B2B brands alike).

South Africa 70

South Africa Audience Video Africa 70

Women Entrepreneurs Can

AUGUST 30, 2024

This article explains why smart data management is essential for businesses looking to thrive in a competitive environment. Whether you need B2B or B2C lists, list brokers can tailor the data to your specific needs, ensuring your marketing campaigns reach the right audience and improve your ROI.

Management 52

Management B2C B2B Retention 52

Steve Blank

NOVEMBER 5, 2009

This article is typical, very useful. Reply Richard Jordan , on November 5, 2009 at 3:36 pm Said: Steve, best article yet. Reply R Paul singh , on November 5, 2009 at 11:12 pm Said: Great article Reply My daily readings 11/06/2009 « Strange Kite , on November 6, 2009 at 3:35 am Said: [.] Progress is the same.

Customer Development 270

Customer Development Developer Customer Silicon Valley 270

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Establish the discipline of tracking metrics weekly and set incentives wisely . Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

MARCH 31, 2021

In this article, I’ll outline how to create an agency content strategy that fuels your business development efforts and generates the optimal kind of organic traffic. Uncovering popular articles and conversations will show you what people are most interested in, which is useful for “seeding” your content research.

Audience 127

Audience Non-Compete Distribution Channel 127

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. The article shares some ideas.). It shows all the incoming traffic to a site as a Treemap.

Analytics 145

Analytics Sierra Leone Channel Non-Compete 145

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. A Brief History of Marketing Technology Software.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 127

Metrics Web Analytics Campaign 127

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story. Start a conversation.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MARCH 3, 2021

In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Google Ads cost-per-conversion metrics. Here are some of the Google Analytics metrics that provide insight into the quality of your PPC clicks. Exit rate metrics on Google Analytics.

PPC 146

PPC SEO Campaign Analytics 146

steveblank.com

JULY 8, 2011

Best, Alyson Stone, Assistly Team Reply Quora , on April 26, 2011 at 6:46 am said: What are the best online resources (blogs, articles, etc.) No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions?

Software Review 110

Software Review Startup Silicon Valley Analytics 110