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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Content channels.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The corollary is that it is very hard to recover from a crappy marketing campaign that over-hyped. I haven’t heard them pounding their chest and running big marketing campaigns. So we’ve launched some campaigns to be sure we’re picking up these crowds with different messages. Read their articles.

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What’s FinTech, And What Does It Mean For Your Business?

YoungUpstarts

However, describing them all would be out of the scope of this article. That was basically the message of most advertising campaigns of FinTech companies back then. The article above, surely, does not describe FinTech completely. All in all, there are 16 different categories of FinTech at present, according to Venture Scanner.

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How to Keep Your Moving Business Moving Forward

The Startup Magazine

This article explores key moving business tips and strategies to ensure that your moving business continues to grow and adapt in a dynamic market. Technology can also aid in marketing efforts, allowing for targeted campaigns and data-driven strategies.

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Things To Consider When Choosing Ringless Voicemail Providers

YoungUpstarts

In this article, we’ll give you some important ideas on how to choose ringless voicemail providers. This means that you can have unlimited access to their features and functionality such as wireless carrier compatibility, message recording, campaign scheduling, creating customized caller ID, and 24/7 tech support. Final Thoughts.

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Why GE’s Jeff Immelt Lost His Job – Disruption and Activist Investors

Steve Blank

This article first appeared on the Harvard Business Review blog. In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World, ” and Eric Ries’s book The Lean Startup.

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Love Your Communication Results

Rembrandt Communications

If you haven’t reviewed your sales processes, marketing campaigns, public relations’ strategies, and all of the other ways you communicate with your audiences recently, take a detailed look at the results. Before you create any emails, website pages, videos, articles, blogs, etc., This article originally appeared in ACHR News.