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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Content channels.

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What’s FinTech, And What Does It Mean For Your Business?

YoungUpstarts

However, describing them all would be out of the scope of this article. That was basically the message of most advertising campaigns of FinTech companies back then. The article above, surely, does not describe FinTech completely. All in all, there are 16 different categories of FinTech at present, according to Venture Scanner.

Ruby 210
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Things To Consider When Choosing Ringless Voicemail Providers

YoungUpstarts

In this article, we’ll give you some important ideas on how to choose ringless voicemail providers. This means that you can have unlimited access to their features and functionality such as wireless carrier compatibility, message recording, campaign scheduling, creating customized caller ID, and 24/7 tech support. Final Thoughts.

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Why GE’s Jeff Immelt Lost His Job – Disruption and Activist Investors

Steve Blank

This article first appeared on the Harvard Business Review blog. In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World, ” and Eric Ries’s book The Lean Startup.

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Love Your Communication Results

Rembrandt Communications

If you haven’t reviewed your sales processes, marketing campaigns, public relations’ strategies, and all of the other ways you communicate with your audiences recently, take a detailed look at the results. Before you create any emails, website pages, videos, articles, blogs, etc., This article originally appeared in ACHR News.

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3 Marketing Automation Myths Debunked And 11 Platforms You Should Know

YoungUpstarts

In this article, we’ll debunk 3 marketing automation myths and provide you with 11 platforms to consider for your business. . It’s hard to know what’s true and what isn’t when every article you read has a different opinion on how you can benefit from automation. . Improve conversion rates and ROI . 3 Marketing Automation Myths.

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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

This article originally appeared on TechCrunch. it's all in this article if you want the details]. The closest analogy I have for a PS person is a “sales engineer” who is normally a technical staff member who assists in sales campaigns.