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Common B2B Challenges and How To Solve Them

ConversionXL

In this article, I’ll share what I’ve learned and detail the exact steps you should take to put yourself in a position to succeed. Companies experience a high churn rate because of bad product adoption. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to.

B2B 150
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. The email achieves a 20% open rate, drives brand awareness , and results in 800 new customers. Data-driven targeting.

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The Essential SaaS Metrics for Growth

ConversionXL

foundational, evergreen articles) over short-term returns, and they were experimenting with different content types to see which would earn more shares and links. You should be able to say something like, “For each $1 we put into this specific marketing campaign, we get a result of $5 in terms of revenue.” Image source).

Metrics 117
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A Complete Guide to Marketing ROI Tracking

Up and Running

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. This is how a tagged URL for a Facebook ads campaign would look: slidebean.com?utm_source=facebook.com&utm_medium=cpm&utm_terms=marketing-audience-A&utm_campaign=US-FB-ContentMarketing.

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7 Ways to do Drip Marketing for SaaS

ConversionXL

In fact, according to Campaign Monitor , for every $1 spent, email marketing generates $38 in ROI. It’s no surprise, then, automated emails get 152% higher click rates than broadcast emails. 7 Must-Have Drip Campaigns for SaaS Marketers. There are many types of drip campaigns depending on your conversion goal.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Digital marketing metrics are values that are used to track and measure campaign performance.

Metrics 105
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. In this article, you’ll learn what growth hacking in marketing is and what it’s not. Rather than run marketing campaigns to pull customers away from its rival, it experimented.

Retention 113