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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Content channels.

Campaign 149
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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

This article originally appeared on TechCrunch. I think it’s important for enterprise startups to layer in professional services into your revenue stream. deliver profitable revenue that while on gross margins of 50% vs. software at 85-95% it is still profits to help you cover fixed costs. rollout support. configuration.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. That’s not what this article is about. And then what? ” The result?

Campaign 130
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Why GE’s Jeff Immelt Lost His Job – Disruption and Activist Investors

Steve Blank

This article first appeared on the Harvard Business Review blog. In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World, ” and Eric Ries’s book The Lean Startup.

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Common B2B Challenges and How To Solve Them

ConversionXL

In this article, I’ll share what I’ve learned and detail the exact steps you should take to put yourself in a position to succeed. After analysing our case studies and CRM, we saw that 73% of total revenue came from these two segments. Let’s dive in. Common B2B marketing challenges.

B2B 150
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We crowdfunded $1.7 million for a new online news publication. This is our story so far.

The Next Web

million with a crowdfunding campaign. He had just read an article on Nieman Lab that described the world record in journalism crowd-funding we had achieved by raising $1.3 When the crowd-funding campaign ended two weeks later, nearly 19,000 Dutchmen and women had invested a minimum of $80 each. Two of them?—?former

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Lead Identification Software: Unlocking the Potential of Effective Lead Generation

The Startup Magazine

In this article, we will explore the importance of lead identification software and how it can help businesses streamline their lead generation efforts. Advanced Filtering and Segmentation The ability to filter and segment leads based on specific criteria is crucial for targeted marketing campaigns. Let’s dive in!