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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.". We're putting a 'Retweet' button inside the product to encourage viral growth.". Which is OK — not all products need to be viral!

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. That’s not what this article is about. Viral/ Emotional State. And then what?

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Startup tips: 5 great tools for freelancers (and small businesses)

crowdSPRING Blog

The Harvard Business Review is probably the leading publication for business and their an online journal contains thousands of articles nonbusiness theory, practice, and technique. 5 great viral marketing campaigns (and what small businesses can learn from them!). ” 2. Two great resources are Salesforce and Zoho.com.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Ive linked to your article from mine. I used to use $.05,

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What Can You Learn From Ring’s Astounding Success?

Both Sides of the Table

It is an LA-based company that was recently acquired by Amazon, which you can read more about in this incredibly well-researched article. Viral Adoption / Group Use Cases Jamie didn’t want to stop at a single household. But why did Ring succeed when the entire market kept saying that Nest was going to be the winner? He was steadfast.

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Post links to your articles educating people in your niche market. At the bottom of the article have links to your products & services. Content is any articles, information, video, infographics or stuff people can read, watch or look at that tells them something they didn’t know already about your product or service.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. They don’t require post-production, and you can repurpose articles into smaller pieces of content for LinkedIn posts, email newsletters, and Twitter threads. Obsessing over going viral.

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