YoungUpstarts

AUGUST 30, 2017

Using the most-trafficked social networks, you can place snippets of your content on Facebook, tags on Instagram or even turn an article into a video for YouTube. This way, you get more mileage out of a well-written post, and bring in new visitors from other channels. Consider Outsourcing Your Content.

Curation 164

Curation Analytics Social Media Metrics 164

The Startup Magazine

JUNE 15, 2023

This article will explore a selection of software solutions that have proven invaluable for small businesses seeking enhanced efficiency. This centralization improves content discoverability, eliminates duplication, and enables efficient content reuse across multiple channels.

Software Review 158

Software Review Software Small Business Social Media 158

YoungUpstarts

SEPTEMBER 16, 2020

Gather customer data across various channels and devices to have a more comprehensive profile. In this article, we’ll debunk 3 marketing automation myths and provide you with 11 platforms to consider for your business. . And this can vary greatly based on your company size, goals, and marketing channels. .

Marketing 179

Marketing SMS Campaign Channel 179

The Startup Magazine

MARCH 9, 2025

Those who tap into such services can expect a multitude of benefits, which we will delve into throughout this article. Outsourcing SEO can also channel opportunity costs into other areas of business, such as sales and customer service. Keep reading to uncover the significant advantages that white label SEO can bring to your business.

SEO 86

SEO Search Engineer Retention 86

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. And fail fast. New customer segments. Partnerships.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

JULY 8, 2021

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. If audience building is a priority, email subscribers should be an important metric.

Conversion 156

Conversion CPA Metrics eCommerce 156

ConversionXL

FEBRUARY 3, 2022

In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

AUGUST 23, 2017

This article will draw processes and customer journey mapping examples from experts in the field, and you’ll hopefully walk away with a real and clear picture of how to do it on your own. First, Outline Your Personas, Timeline, and Channels. CXL has a very in-depth article on how to do that here.

Customer 130

Customer Channel Design Retention 130

Occam's Razor

JUNE 25, 2012

My hope is to simply help you internalize the impact of these decisions on reports, which metrics might be impacted and which will be fine, as well as what types of decisions you can still make with confidence and which decisions you might make with a grain of salt. Implication on the Visits metric: You get the best case scenario of a Visit.

Analytics 131

Analytics IP Web Metrics 131

Occam's Razor

DECEMBER 22, 2008

The online channel often, though not always, can be a lower cost channel. will ensure your job security and the channel's security as well. How do I know that it was a tv ad that drove you to the site or a magazine article or a banner by the side of a road etc. Let's get going. The grand daddy of them all.

Analytics 122

Analytics Campaign Maldives Software Review 122

YoungUpstarts

JUNE 9, 2013

Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. Critical roles include a director, community manager, blog editor, blogger(s), channel specialists, SEO specialists, photographers/videographers, producers, and analytics specialist.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

Up and Running

MAY 1, 2014

The rest of this article will provide the specifics of what you should include in your business plan, what you should skip, the critical components of the all-important financial projections, and links to additional resources that can help jump-start your plan. Milestones and Metrics. Read more ». Marketing and Sales Plan.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

SEPTEMBER 10, 2018

In this article, I’ll give you insight into nine of the most common things I see holding back business growth—and how we’ve helped clients solve these issues. Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI.

Metrics 132

Metrics Campaign Channel Advertising 132

ConversionXL

NOVEMBER 10, 2020

Metrics for this depth are rare and only long-term. For Muscle & Fitness magazine, articles with titles like, “10 Tips to Grow Bigger Biceps” or “5 Recipes for Chicken Dinner this Week” fall into this category. The metrics for this level are more concrete and objective.

Agile 139

Agile Social Media Audience Software Review 139

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. What are their desires?

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

AUGUST 2, 2017

This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Being metrics and business outcome focused throughout a product’s lifecycle is important to us, and using Amplitude allows us to measure and achieve our goals in that regard.”. Selecting Partners.

Channel 84

Channel Partner Programming B2B 84

Startup Lessons Learned

NOVEMBER 7, 2008

Eric, Excellent article about an essential technique for startups. To help find the right keywords, Ive written an article on my blog Web Startup Help that details How to Do Keyword Research for startups. Ive linked to your article from mine. November 12, 2008 9:35 AM aiyipianni said. December 28, 2008 6:28 PM Anonymoussaid.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Steve Blank

OCTOBER 24, 2017

A version of this article is in the Harvard Business Review. While 20th century metrics were revenue and profit, today it’s common for companies to get acquired for their user base. Uber , Zenefits , Tanium , Lending Club CEOs of companies with billion dollar market caps have been in the news – and not in a good way. The founders.

Founder 281

Founder Technical Review CTO Hire IPO 281

ConversionXL

AUGUST 2, 2017

This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Being metrics and business outcome focused throughout a product’s lifecycle is important to us, and using Amplitude allows us to measure and achieve our goals in that regard.”. Selecting Partners.

Channel 77

Channel Partner Programming B2B 77

ConversionXL

MARCH 28, 2019

Whatever your objective, establish the metrics you want to track in advance to determine whether your launch is a success: Comments and reviews received; Number of upvotes; Number of downloads/active installs; Referral traffic from social media and Product Hunt; Mentions in the media and on social media platforms.

Campaign 127

Campaign Product Technical Review Social Media 127

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. In this article, you’ll learn how to do just that. Social media, on the other hand, are browsing channels. Conversion rate per channel.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.).

Hosting 127

Hosting Video Technical Review Software Review 127

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which channels (paid, organic, social, etc.) We don’t know the impact of each marketing channel.”. Cross-channel attribution extends beyond first and last clicks.

Analytics 119

Analytics Technical Review Acquisition Retention 119

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

Hearpreneur

OCTOBER 25, 2023

There are many ways to do this, including going onto other people’s podcasts, talking at events, attending local Chamber of Commerce functions, talking about what you do at parties, and writing articles for other people’s publications like this one. But if you are an introvert, all this public speaking and networking may terrify you.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

Occam's Razor

FEBRUARY 20, 2012

News/Finance to see if I get display ads when I read articles or stories about credit cards, credit scores etc. Do I discover a brand channel by the company (to create a deeper connection with customers)? Channels where they should exist but don't. Here I particularly like to look at a metric I call "share of search."

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

SEPTEMBER 9, 2021

In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. Combining these goals and objectives will give you meaningful metrics to track. Those marketing channels are (at time of writing) the dominant players in the space.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

NOVEMBER 9, 2022

In this article, you’ll learn how to use data visualization to scale your organization through partner networks, sales enablement, and product-led content. For drag-and-drop speed: Qlik Repurpose your data visuals for multiple channels Conclusion. Let’s look at how to do this through three channels: partners, sales, and product.

Marketing 110

Marketing Analytics Channel Social Media 110

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. They wrote hundreds of articles on the topic. Some people call the posts “essays” instead of articles. – Jimmy Daly, Animalz.

B2B 133

B2B Marketing SEO Search 133

Up and Running

APRIL 13, 2021

In this article, I’ll show you how to do your plan vs. actual analysis, step by step, with your accounting and your spreadsheet. If bookkeeping tracks sales by product, don’t forecast your sales by channel instead. There are ways to error-check spreadsheets that are beyond the scope of this article.

Forecast 147

Forecast Matching Balance Sheet Software Review 147

ConversionXL

MAY 22, 2014

What follows is the first in a series of articles that will include some of the most common areas where optimization strategies can be applied to achieve better results for your company. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. image source.

Software Review 116

Software Review PPC Analytics Search 116

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. Once you have goals defined, you can easily filter your data to know which channels are driving these conversions. The basics: Google Analytics.

Marketing 98

Marketing Analytics Campaign Metrics 98

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. Some might stare blankly and ask what you mean.

B2B 131

B2B Marketing Analytics Campaign 131