article thumbnail

One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

This article initially appeared on TechCrunch. The more your product is integrated with other systems the lower your churn rate will be. “We want low-touch or zero-touch businesses” was the mantra. I believe it’s flawed. And the other thing.

article thumbnail

Common B2B Challenges and How To Solve Them

ConversionXL

In this article, I’ll share what I’ve learned and detail the exact steps you should take to put yourself in a position to succeed. Companies experience a high churn rate because of bad product adoption. why were you searching for this article or product?) Let’s dive in. Common B2B marketing challenges.

B2B 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. We explored those scenarios in an article on how to calculate and maintain healthy CACs. MRR, churn rates, and other factors that affect your LTV/CAC ratios. Your customer acquisition strategy is inefficient.

article thumbnail

The Essential SaaS Metrics for Growth

ConversionXL

foundational, evergreen articles) over short-term returns, and they were experimenting with different content types to see which would earn more shares and links. product comparison articles, new feature announcements, how-to guides, and customer success stories). However, churn compounds. Image source).

Metrics 117
article thumbnail

Leading Indicators of Customer Churn, And What to Do About It

ConversionXL

We’ll focus on voluntary churn, because voluntary churn has actionable prevention steps by SaaS providers, while involuntary churn is mostly unavoidable, like when a user has to stop SaaS subscription services due to death, relocation, etc. If you’re unsure, you can learn how to calculate your churn rate here.

Customer 110
article thumbnail

Visualizing the Interactions Between CAC, Churn and LTV

A Smart Bear: Startups and Marketing for Geeks

There are numerous online resources to help with the exact mathematical formulas for CAC, CAC payback, churn rate and LTV. Another issue is the high-risk prediction of when customers will churn (choose not to renew) in the future based on a near-term or short duration analysis of your cancellation rate.

article thumbnail

Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

In this article, I’ll share some best practices and real-life examples of successful product design for SaaS companies. Customer churn rate: Customer churn rate is the percentage of customers who cancel their monthly SaaS subscriptions. The impact was nothing short of miraculous.

Design 105