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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Google ads).

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The Essential SaaS Metrics for Growth

ConversionXL

foundational, evergreen articles) over short-term returns, and they were experimenting with different content types to see which would earn more shares and links. While email acquisition generally measures the strength of your top-of-funnel content, this conversion metric is heavily influenced by your mid-funnel content (e.g.

Metrics 117
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A Complete Guide to Marketing ROI Tracking

Up and Running

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. Let’s take a Google Adwords ad, for example; you can track and confirm the source of a conversion using: The conversion tracking pixel from Adwords.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. in an app).

Metrics 105
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Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

In this article, I’ll share some best practices and real-life examples of successful product design for SaaS companies. The brand name and logo are simple and memorable, and the brand voice and tone are conversational and engaging. The impact was nothing short of miraculous.

Design 105
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

In this article, you’ll learn what growth hacking in marketing is and what it’s not. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. Is your website optimized for conversions ? Activation.

Retention 113
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Visualizing the Interactions Between CAC, Churn and LTV

A Smart Bear: Startups and Marketing for Geeks

There are numerous online resources to help with the exact mathematical formulas for CAC, CAC payback, churn rate and LTV. Another issue is the high-risk prediction of when customers will churn (choose not to renew) in the future based on a near-term or short duration analysis of your cancellation rate.