A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

If you like this, go see his Shockwave Innovations blog ) Anyone that has taken an accounting class or learned basic business financials knows the interaction between key elements of a P&L (revenue, cost, expense) and a balance sheet (assets, liabilities, equity). Jason Cohen also wrote a very insightful article about this issue.

Churn Rate 288

Churn Rate .Net Metrics Hosting 288

Up and Running

JUNE 21, 2017

This is where the science of smart tracking comes in; for any online product or service, there are dozens of tools you can use to track customer sources accurately; we’ll get into each one of them in this article. This is how we’ve tagged the URLs on this article: slidebean.com?utm_source=bplans.com&utm_medium=content&utm_terms=marketing&utm_campaign=blog.

Marketing 98

Marketing Analytics Campaign Metrics 98

Hearpreneur

DECEMBER 10, 2019

It could be more revenue, hiring clients or launching a new product or service, but every new year is an exciting time because it’s ripe with opportunity. 11- Double our revenue. We have so far nailed all other aspects of our business and churn remains the only battle we have yet to win. 1- Delegate and expand.

Entrepreneur 97

Entrepreneur SEO Security Community 97

YoungUpstarts

MAY 6, 2019

In this article, we will discuss why it is important to understand the whole startup stages concept before you start a business to get the most benefit. You have a low churn rate and you are in the business for last five years at a minimum. How much revenue are you generating on an annual basis? Early Stage. Growth stage.

Startup 113

Startup Technical Cofounder Merger Early Stage 113

ConversionXL

FEBRUARY 1, 2018

This article will focus on converting a customer through several stages of the buyer’s journey by focusing on seven key emails, from activation to retention to reactivation: Activation. The problem, though, is as your company grows, so, too, does your churn rate. But what about involuntary churn ?

Marketing 97

Marketing Campaign Software Review Email 97

Up and Running

MAY 1, 2014

The rest of this article will provide the specifics of what you should include in your business plan, what you should skip, the critical components of the all-important financial projections, and links to additional resources that can help jump-start your plan. Cost of Goods Sold (COGS). Use of Funds. Further Reading.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Up and Running

FEBRUARY 20, 2015

For example, if you have an eCommerce website , you’ll want to measure unique visitors, referrals, bounce rate, and similar. If you’re running a subscription business , you’ll want to track churn rate, monthly recurring revenue, lifetime value, and so on. Each article will give you: A brief definition of the metric.

Metrics 60

Metrics Burn Rate .Net Churn Rate 60

Both Sides of the Table

MAY 21, 2011

This article first appeared on TechCrunch. Are we seeing a time in which pre-revenue companies are more valuable than our offline institutional brands? Will that be enough or will high churn rates creep in, new toys be introduced into the market, new time sucks pulling user attention away? But what does this all mean?

Churn Rate 309

Churn Rate IPO Open Source PR 309

ConversionXL

NOVEMBER 22, 2022

In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? new customer aquisition, conversion rate, and churn rate ). What’s a good bounce rate benchmark?

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

AUGUST 12, 2016

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. This article will show you how to conduct a SaaS funnel audit , especially if this is your first time conducting one. Monthly Recurring Revenue (MRR).

Software Review 48

Software Review Metrics Revenue Acquisition 48

ConversionXL

NOVEMBER 17, 2022

In thinking about the bigger goal of digital transformation, 46% say they have been able to identify and create new product and revenue streams, and 45% of organizations are now using data and analytics to develop new business models. The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS).

Analytics 106

Analytics Metrics Channel Campaign 106

David Teten

DECEMBER 3, 2019

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

The Next Web

DECEMBER 6, 2013

This article is part of Drew’s series, 12 Days of Ideas: Building and Marketing Web Products, published his personal blog. A company lives and dies by its revenue stream, especially when trying to bootstrap the business. Here’s the problem: our revenue stayed flat, even as our customer numbers grew. Our churn was pretty bad.

Churn Rate 136

Churn Rate Product Chicago Bootstrapping 136

Hearpreneur

DECEMBER 8, 2019

It could be more revenue, hiring clients or launching a new product or service, but every new year is an exciting time because it’s ripe with opportunity. 11- Double our revenue. We have so far nailed all other aspects of our business and churn remains the only battle we have yet to win. 1- Delegate and expand.

Entrepreneur 48

Entrepreneur SEO Security Community 48

Up and Running

SEPTEMBER 24, 2019

This article is part of our SaaS Business Startup Guide —a curated list of articles to help you plan, start, and grow your SaaS business! Reduce churn. Churn is essentially your cancellation rate. The percentage of your paying customers that cancel is your churn rate. Improve signup rates.

Revenue 73

Revenue Churn Rate Analytics Metrics 73

Up and Running

JUNE 19, 2014

If your business is building a subscription service, creating a reliable sales forecast is a critical step to understanding how your business will grow and what the key drivers of revenue growth will be. In this article, I’ll be focusing on forecasting sales for a monthly subscription service. Now it’s time to build a forecast.

Forecast 92

Forecast Sales Churn Rate Revenue 92

Up and Running

JULY 27, 2016

I’ve talked before about the metrics you need to know and track when you are running a subscription business, but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup. Reduce churn.

Revenue 60

Revenue Churn Rate Metrics Analytics 60

YoungUpstarts

SEPTEMBER 11, 2016

According to an article published by Forbes, metrics that play a critical role in any startup management includes revenue run rate, average revenue per user, customer acquisition rate, churn rate, and operation efficiency. Drill down on your numbers and get every detail right.

Operations 100

Operations Management Churn Rate Startup 100

ConversionXL

FEBRUARY 7, 2014

Below I’ll break down the interview’s core points in article format and link to relevant resources throughout. Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn.

Software 93

Software Churn Rate eCommerce Flash 93

ConversionXL

OCTOBER 30, 2019

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.” Renewal rate.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

DECEMBER 2, 2020

This arrangement made it challenging to give a quick answer to basic questions on user conversions or to comment on traffic rates and MRR. In this article, I’ll share how to bring together data from different sources and visualize it at custom marketing and sales funnels that help you make better decisions.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

Software By Rob

JULY 31, 2014

When we launched Drip last November the first month was solid - over $7k in recurring revenue. Second month revenue (granted, it was December) was $7k. Third month revenue was the same. ” Now we just call it churn. And the strangest thing happened as we did… Revenue started moving up. Churn plummeted.

Churn Rate 78

Churn Rate SEO Revenue Email 78

ConversionXL

MARCH 15, 2016

In fact, mobile app revenue for 2016 is estimated at $58 billion. A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start. It’s close to the revenue, it’s measurable, it’s directly linked to onboarding. Right… if they’re used more than once.

Mobile 48

Mobile Retention Email Software Review 48

maplebutter.com

JANUARY 8, 2013

I would focus on one product and set a goal to generate $1M in yearly revenue from it. Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. I have a proposal written up including full cost and revenue projections. So, should the success rate matter?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

SVPG

MARCH 10, 2014

In an earlier article ( Flavors of Prototypes ) I heard from many people about how it helped them to see prototypes in a new and more powerful light. So in this article I thought I would do the same thing by highlighting the main flavors of analytics. Or, what is our average revenue per customer?

Analytics 63

Analytics Churn Rate Aggregator Acquisition 63

Version One Ventures

SEPTEMBER 28, 2015

There are lots of great blog posts and articles out there that talk about social platform metrics. Old churned users = inactive users from the previous cycle(s) who continue to be inactive in this cycle. Knowing the number of users that have churned allows you to calculate your churn rate.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

Up and Running

APRIL 27, 2012

A more fundamental problem that entrepreneurs can control, however, is related to their understanding of the key revenue drivers of their businesses. The more visitors you bring to your website the greater your potential to derive revenue from them regardless of your business model, and without costs growing in proportion.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

ConversionXL

OCTOBER 11, 2022

In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. A good retention rate means people continue to choose you over a competitor, deepening customer relationships and reducing churn rate. Conclusion.

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

OCTOBER 30, 2019

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.” Renewal rate.

Retention 48

Retention Metrics Churn Rate Acquisition 48

andrewchenblog.com

JANUARY 28, 2010

If these questions interest you, keep reading Article summary (for people with attention deficit!) If you have a super high churn rate, then at best you’ll be stuck at a revenue treadmill (doing lots of work but flat revenue and no profitability). How do freemium businesses acquire customers?

CPA 51

CPA Retention Viral Acquisition 51

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. visit → sale (better indicator of revenue, but this increases the duration of the test). visit → sale (better indicator of revenue, but this increases the duration of the test). Expansion MRR: Expanded revenue from existing customers, usually from upsells and cross-sells. Gross margin.

Conversion 48

Conversion Churn Rate Retention Metrics 48

crowdSPRING Blog

APRIL 5, 2018

There’s even a term for measuring that loss – churn rate. What if you could rebuild those relationships and reclaim that revenue? so that you can track your churn rate and know who to reach out to when you launch your re-engagement efforts. In fact, businesses expect to lose customers.

Small Business 66

Small Business Customer Churn Rate Design 66

Software By Rob

JULY 31, 2014

When we launched Drip last November the first month was solid – over $7k in recurring revenue. Second month revenue (granted, it was December) was $7k. Third month revenue was the same. ” Now we just call it churn. And the strangest thing happened as we did… Revenue started moving up.

Churn Rate 27

Churn Rate SEO Revenue Email 27

ConversionXL

OCTOBER 30, 2021

In this article, you’ll learn how to do just that. Also on the first page of search results for “email list tips” is a Forbes article written by John Lincoln that includes a link to his digital marketing agency: . Campaign Monitor research shows that segmented and personalized emails increase revenue by as much as 760%.

Customer 140

Customer Marketing Social Media CPA 140

Up and Running

MARCH 11, 2015

I know that one of my colleagues on the line is going to post the link to a great article about how to write a good one-page business plan. Now you’re going to move into your revenue model. Okay, so now your revenue model, so this is—. Then referral rates and opt-out rates. How are you going to get them?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

ConversionXL

MARCH 5, 2014

In this article, I’d like to help you understand the different metrics associated with customer lifetime value, and explore how we can use this information to make more informed, data driven decisions as it relates to how we budget our marketing spend. Calculating Your Customer Retention Rate. image source. But like Steven H.

Customer 133

Customer Churn Rate Retention Acquisition 133

Hearpreneur

OCTOBER 20, 2019

It could be more revenue, hiring clients or launching a new product or service, where setting goals presents a fresh opportunity to achieve different objectives. 4- Reduce churn rate by half. My big hairy audacious goal for my business by the end of this year is to reduce our churn rate by half.

Papua New Guinea 82

Papua New Guinea Hawaii Churn Rate Advisory Board 82