ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. A Brief History of Marketing Technology Software.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

APRIL 11, 2016

First, you can use annotations to get viewers to clickthrough to another site while they’re watching. LunaMetrics wrote a fantastic article on YouTube tracking in Google Analytics and Google Tag Manager. I suggest taking the time to read that article before continuing. File Size Matters. One call to action per video.

Video 48

Video Conversion Mobile Search 48

This is going to be BIG.

AUGUST 20, 2010

Despite over 15 plus years of progress, little has changed about the way we consume articles on the web since the internet started. The best hope you have for sending me an article that I read is to e-mail it to me or DM me on Twitter—and to hope that wherever I’m reading the web, I’m also checking messaging services.

Product 129

Product Clickthrough RSS Venture Capital 129

ConversionXL

JANUARY 3, 2013

Abandon automatic image carousels and banners for better clickthrough rates. This phenomenon has been discussed more in this article. There has been more talk about this in this article. Summaries are better than full articles in blog structures. 37signals does this well with Highrise. Image source.

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Clickthrough Conversion Advertising Stock 134

ConversionXL

FEBRUARY 6, 2013

Let’s say you read an article about the lastest Android phone on a news site. Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%. With the banner, clickthrough rate for Indian visitors was 22.86%. Ad targeting and Amazon.

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Conversion Clickthrough India United Kingdom 112

ConversionXL

JULY 8, 2014

You probably see dozens of articles like this every day. As I wrote this article, I went over to Twitter. The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. Heck, I even used this technique for the article title you’re reading now.

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Clickthrough Conversion Lead Generation Audience 118

ConversionXL

FEBRUARY 16, 2012

Here are two articles that can help you with finding a “theme” or an angle for your value proposition: Value Propositions That Work. Ideally you would measure sales conversions (for most accurate results), but if that is not possible lead conversions or even clickthroughs will do. Pay per click advertising.

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Clickthrough Conversion Social Media Sales 134

crowdSPRING Blog

AUGUST 20, 2017

For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. This kind of metadata can really boost clickthroughs to your site. Schema is a way to tell search engines what your content means, not just what it says.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. This kind of metadata can really boost clickthroughs to your site. Schema is a way to tell search engines what your content means, not just what it says.

Small Business 48

Small Business Marketing Technical Review Audience 48

ConversionXL

JULY 11, 2012

This in turn leads to higher open rates, clickthroughs, better deliverability and much less spam complaints. 3 months (and/or later) down the line check the stats: compare average open rates, clickthroughs, unsubscribe rates and if you can, most importantly look at the sales figures. once a month to A and 4x / month to B).

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Email Clickthrough Naming Internet 103

ConversionXL

NOVEMBER 28, 2011

They had these painints of artists: When they replaced the painting with actual photos almost doubled the conversion rate ( conversion in this case was clickthrough, not sales ): Image source This article tells a story of how adding photos of real people to their customer service phone number increased visitor-to-call rates by 21%: 37Signals started (..)

Conversion 134

Conversion Clickthrough Denmark Stock 134

ConversionXL

SEPTEMBER 15, 2016

A while ago, I wrote an article on the most common PPC mistakes. Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). How you navigate AdWords and execute your strategy are clutch. 2 out of 7 were related to a failure to do just this.

PPC 48

PPC Software Review Campaign Analytics 48

The Equity Kicker

APRIL 26, 2016

The chart above comes from an article I was reading this morning with nine principles for conversion rate optimisation. A Whirlpool email campaign improved clickthrough by 42% when they reduced the number of calls to action from four to one. They are principles you can use before you have enough traffic to run meaningful AB tests.

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Conversion Customer Clickthrough Audience 60

ConversionXL

APRIL 14, 2021

In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. In addition to these unique video metrics, tracking your Clickthrough rates, conversion rates, cost per engagement, and cost per mile are all recommended when it comes to posting any type of content, especially on social media.

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Video Audience Metrics Campaign 141

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 19, 2010

Here’s an example of an email that I’ve sent out to my subscribers: Hey FIRSTNAME, I just finished writing an article on my blog, and I thought that you would find value in it. Keep it simple, but personal. It really questions what most people think about starting an online business and says something that most people won’t say.

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Clickthrough Email Vesting Video 75

Austin Startup

MAY 23, 2019

For the rest of this article, we’ll be flagging up the people affected by each point as we go. Dealing with traditional digital advertising formats, where clickthrough is King and attribution his Queen, developers have always had to deal in compromises. In other words, in-game advertising sucks for everyone. Advertisers (??)

Advertising 48

Advertising Clickthrough Redemption Dilution 48

crowdSPRING Blog

APRIL 10, 2015

Here is a whole litter of great links and articles we shared with you over the past week on our crowdSPRING Twitter account (as well as my own Twitter account ). Increase Your Clickthrough Rate on Twitter crowdspring.co/1DQd1Cj. Have a look at the video above and see if you agree! Enough with adorable dogs? crowdspring.co/1BJ5vlP.

Small Business 48

Small Business Design Social Media Clickthrough 48

ConversionXL

OCTOBER 20, 2015

Here’s a chart from an Atlantic article that shows the “Average Percentage Increase in Sales After Product Samples in the Past Year, by Product Type”: Image Source. An article on City Lab asked the right question: “Why are we so willing to queue up for free things that are already cheap to begin with?”. Image Source. Back to Ariely.

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France Clickthrough Conversion SEO 48

ConversionXL

NOVEMBER 22, 2016

Improving user experience isn’t fodder for a subsection of an article. The clickthrough itself wasn’t that valuable of a metric in terms of conversions, but in terms of insights into what the user valued, it was extremely useful. Here’s an article on how to implement it. There are courses on the topic.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

Duct Tape Marketing

AUGUST 13, 2015

Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). For example, if I wrote an article about affiliate marketing, I would title it “CPA Marketing – How To Increase Your Affiliate Marketing Revenue By 137%”. Optimizing these pages could easily earn you significantly more traffic.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

Duct Tape Marketing

MARCH 3, 2017

Is the article a dud? Pro Tip – Higher clickthroughs are a definite sign of engagement. VenturePact, a SaaS firm, saw 66% clickthrough rate for a mobile app calculator they hosted on their site. Here’s a detailed article about this. However, it did create a buzz. Same goes with the page views. About the Author.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

APRIL 4, 2012

Track the effectiveness of those emails (open, clickthrough and conversion rates). Wild Gems example: There’s a really good article on e-commerce search on Smashing Magazine, read it. If they complete the purchase somewhere else, it’s over. There are also several add-on software providers out there that can do this.

eCommerce 134

eCommerce Conversion Software Review Technical Review 134

ConversionXL

APRIL 6, 2016

And most of those articles are written by professional bloggers, not optimizers. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Lack of experience is a big one. 20% of optimizers have been working in the industry for less than one year.

Retention 48

Retention Algorithm Software Review Conversion 48