Article Clickthrough Metrics 
ConversionXL
SEPTEMBER 24, 2020
Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. If you don’t have customers, our articles on customer development and how to write compelling copy without customers can help you get started. Image source ). Where do they “hang out” online?
ConversionXL
MAY 22, 2014
What follows is the first in a series of articles that will include some of the most common areas where optimization strategies can be applied to achieve better results for your company. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. image source.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
SEPTEMBER 11, 2014
The “themes” which I’ll talk about throughout the article are simple. Themes Improve Quality Score and Ad Rank Metrics. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ).
ConversionXL
MAY 22, 2017
Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. A Brief History of Marketing Technology Software.
ConversionXL
APRIL 11, 2016
First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Wistia shows which metrics can be used to help you measure various factors (e.g. Which site metrics matter and connect to user experience? I suggest taking the time to read that article before continuing.
ConversionXL
SEPTEMBER 15, 2016
Measuring the right metrics when you’re experimenting with PPC is important. A while ago, I wrote an article on the most common PPC mistakes. Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). via AdEspresso).
ConversionXL
APRIL 14, 2021
In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. There are several video-specific metrics that can help you see what’s working and improve what needs improving. The first metric is video views. Inbound vs outbound prospecting. Conclusion.
Expert insights. Personalized for you.
111 
Let's personalize your content