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It’s quite likely that they will only distract visitors from your page goal, which is to increase clickthroughs to the ‘Add to cart’ button. They slow down your site , which is bad for SEO and conversions (every one second of delay in page load time can reduce conversions by 7%.). A recent VWO study showed an increase of 11.9%
If you don’t have customers, our articles on customer development and how to write compelling copy without customers can help you get started. HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Where do they “hang out” online? Let’s walk through them.
What follows is the first in a series of articles that will include some of the most common areas where optimization strategies can be applied to achieve better results for your company. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search.
The “themes” which I’ll talk about throughout the article are simple. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ). Create Ad Group Themes to Nail Relevance.
First, you can use annotations to get viewers to clickthrough to another site while they’re watching. According to Rand, having a transcript can make a difference as well… Rand Fishkin , Moz : “Although video is a visual medium, the text component is very important when it comes to SEO. File Size Matters. via a form.
For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. This kind of metadata can really boost clickthroughs to your site. Schema is a way to tell search engines what your content means, not just what it says.
For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. This kind of metadata can really boost clickthroughs to your site. Schema is a way to tell search engines what your content means, not just what it says.
In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. This is a great example from Ahrefs: Now, here’s the thing: Ahrefs is an SEO tool and it can’t be used to find emails. Inbound vs outbound prospecting. So, they aren’t promoting their tool in this video (at least not directly).
How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Gary Dek is a professional blogger, SEO expert, and freelance writer.
Here is a whole litter of great links and articles we shared with you over the past week on our crowdSPRING Twitter account (as well as my own Twitter account ). Will Google’s Mobile-Friendly Website Search Ranking Kill Your SEO? Increase Your Clickthrough Rate on Twitter crowdspring.co/1DQd1Cj. Enough with adorable dogs?
Here’s a chart from an Atlantic article that shows the “Average Percentage Increase in Sales After Product Samples in the Past Year, by Product Type”: Image Source. An article on City Lab asked the right question: “Why are we so willing to queue up for free things that are already cheap to begin with?”. Image Source. Back to Ariely.
Is the article a dud? It simply means it did not reach as many people as you intended, which could be because of a multitude of reasons – you’re not promoting your content enough, your SEO game isn’t on-point, or you are targeting the wrong audience. Pro Tip – Higher clickthroughs are a definite sign of engagement.
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