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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

If you don’t have customers, our articles on customer development and how to write compelling copy without customers can help you get started. HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Where do they “hang out” online? Let’s walk through them.

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5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

It’s quite likely that they will only distract visitors from your page goal, which is to increase clickthroughs to the ‘Add to cart’ button. They slow down your site , which is bad for SEO and conversions (every one second of delay in page load time can reduce conversions by 7%.). A recent VWO study showed an increase of 11.9%

eCommerce 125
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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

What follows is the first in a series of articles that will include some of the most common areas where optimization strategies can be applied to achieve better results for your company. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search.

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How to Optimize Videos for Conversions

ConversionXL

First, you can use annotations to get viewers to clickthrough to another site while they’re watching. According to Rand, having a transcript can make a difference as well… Rand Fishkin , Moz : “Although video is a visual medium, the text component is very important when it comes to SEO. File Size Matters. via a form.

Video 48
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

The “themes” which I’ll talk about throughout the article are simple. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ). Create Ad Group Themes to Nail Relevance.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. This kind of metadata can really boost clickthroughs to your site. Schema is a way to tell search engines what your content means, not just what it says.

article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. This kind of metadata can really boost clickthroughs to your site. Schema is a way to tell search engines what your content means, not just what it says.