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Why I don’t like the LTV metric

A Smart Bear: Startups and Marketing for Geeks

This is the fifth article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap , COC: a new metric for cancellations , The mistake of 1/c in LTV , and SSEBITDA: Steady-state profit metric. Metrics summarize tons of processes, causes, and effects into a single number.

Metrics 244
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Finding and Growing the Islands of Innovation inside a large company – Action Plan for A New CTO

Steve Blank

Over coffee Anthony offered that in a company this size he knew he would find “ innovation heroes ” – the individuals others in the company point to who single-handedly fought the system and got a new product, project or service delivered (see article here.) This is the concept of an ambidextrous organization (see this HBR article ).).

CTO 368
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157
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How High-Performing Companies Use North Star Metrics In Practice

ConversionXL

By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory. The north star metric defines success for the whole company and aligns teams on a growth trajectory. What is a north star metric and why does it matter?

Metrics 120
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Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

This article previously appeared in the Harvard Business Review. Metrics are used to manage process rather than creation of new capabilities, outcomes and speed to deployment. The type of disruption most companies and government agencies are facing is a once-in-every-few-centuries event. are obstacles for innovation.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105
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For Many New Ventures, Location Is The Key To Success

Startup Professionals Musings

Maxwell Wessel, in a classic article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5 But it is an important metric for firms in pursuit of explosive growth. billion dollar sale to Oracle from Bozeman, Montana.

Las Vegas 309