Occam's Razor

FEBRUARY 20, 2012

Competition (who comes up first consistently, ppc and organic). News/Finance to see if I get display ads when I read articles or stories about credit cards, credit scores etc. While at Compete I can also dig into a whole bunch of metrics like Visits, PageViews, udience segmentation, and so much more. Good context.

Web 139

Web Analytics Technical Review Affiliate 139

Up and Running

FEBRUARY 18, 2021

This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. We will go through 5 key strategies for lowering CAC. Customer retention.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

JULY 29, 2014

If you’re an AdSense and/or AdWords user, connecting these accounts will add powerful dimensions, metrics, and reports to determine how AdSense is making you money, and what traffic your PPC spend is bringing you. Gain More Power Over Your PPC Spend with AdWords Data. push(arguments)},i[r].l=1*new

Analytics 132

Analytics Software Review eCommerce Search 132

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

DECEMBER 13, 2022

Define your target metrics. We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles). Here are a few reasons that data might fluctuate: Season; Day of the week; Holidays; Positive or negative press mentions; Other marketing campaigns; PPC/SEM; SEO; Word-of-mouth.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

MAY 19, 2016

We wrote an extensive article on data segmentation , which you should take a few minutes to read.). While there are a number of different classic funnel stages , for this article, we’re going to use Acquisition -> Activation -> Engagement -> Retention -> Resurrection. So, how do you manage tornadoes?

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. In this article, you’ll learn what ecommerce CAC is, how to calculate it, and how to keep costs down to maintain profit health. But remember, CAC isn’t solely a marketing metric. Table of contents What is ecommerce customer acquisition cost?

Acquisition 22

Acquisition eCommerce Cost Customer 22

conversionxl.com

SEPTEMBER 10, 2013

By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value. This is not a conversion problem. Conclusion.

Customer Development 60

Customer Development Conversion Developer Customer 60

YoungUpstarts

AUGUST 18, 2020

In this article by Drip Digital, explaining what Digital Marketing is , we can see clearly that it is not rocket science, but rather it is quite simple. PPC advertising. Simple and Reliable Metrics for Measuring Success. Metrics help understand the success or failure of the marketing campaign. Email marketing.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Hearpreneur

JULY 20, 2018

NorthSide Metrics is a digital marketing agency based in the Chicagoland area. That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. The colors + location were combined with my love of data to bring in the metrics. Photo Credit: Patrick Holmes.

Naming 90

Naming OTC Entrepreneur PPC 90

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Providing valuable content or assets is a clever way to build trust and familiarity.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

FEBRUARY 18, 2016

A while ago, we published an article called How “Tag Management” Can Improve Site Performance , which explained the definition of a tag… When people talk about “tags” they’re talking about the snippets of javascript provided by 3rd party services like Google Analytics, DoubleClick, AdRoll, Adobe SiteCatalyst, etc.

Management 48

Management Analytics Software Review Metrics 48

ConversionXL

AUGUST 27, 2015

” The article also sums things up by saying, “You can also take heart that if you’re running valid tests, you are likely improving the bottom line.”. However, you have to have a predictable traffic stream (ie PPC) and even then it is rough. Here are the results: Not really surprising, really. Press (positive or negative).

PPC 48

PPC SEM Technical Review Conversion 48

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. I’ve written an entire article on this topic , so I won’t go into too much detail here, but talking face to face (even over Skype) gives you much deeper insights.

Email 93

Email Campaign Mobile Audience 93

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? via PPC Hero). What about A/B testing?

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? What is account-based marketing? Do you have one or more champions or sponsors on the executive team?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

FEBRUARY 19, 2016

As Paras Chopra put it in an article from few years ago : Paras Chopra: “An important point to note here is that search engines only penalize if you steal or host content from a different domain; here all variations pages host on your own site and you OWN that content and are free to do with it whatever you want to. Usually not both.

SEO 48

SEO Technical Review Algorithm Software Review 48

The Startup Magazine

SEPTEMBER 25, 2024

Whether you’re tracking website traffic, social media engagement, or PPC campaign success, knowing how to interpret and leverage the data is key to making informed decisions that maximize ROI. Startups, in particular, need to focus on metrics that drive customer acquisition and brand visibility.

Marketing 158

Marketing Social Media Metrics Retention 158

ConversionXL

JUNE 16, 2016

In an article , Sean explains that they had hit a monthly active users (MAUs) plateau. Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. They’re growth hacking.’

Framework 48

Framework Programming Metrics Engineer 48

YoungUpstarts

NOVEMBER 10, 2020

In this article, we’ll dissect Facebook A/B testing and teach you how to get the best value from your ad spend. Other bidding methods: Which metric is most appropriate to focus on for this run? Luke Heinecke is the founder of Linear, a Utah-based PPC agency with an intense focus on conversion rate optimization.

Utah 246

Utah Campaign Audience PPC 246

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. Publish guest articles. ” What usually follows consumers on a company’s wish list?

SEO 183

SEO Social Media Search Campaign 183

ConversionXL

OCTOBER 13, 2015

Will this cohort help me improve that metric?”. Meaningfully active – I’ve said before that “Active Users” is a Vanity Metric; you want customers that aren’t just active, but doing things that will allow them to achieve their Desired Outcome. Their metric was revenue: Image Source. click to tweet! ).

Conversion 48

Conversion Retention Acquisition Metrics 48

Version One Ventures

DECEMBER 6, 2012

inbound marketing, PPC, etc.) Use the following metrics to benchmark your own sales organization: A full-time sales development rep should create 10-20 qualified leads per month A full-time market response rep can handle 400 inbound leads per month I recommend every founder of a SaaS start-up to read this book.

Sales 142

Sales Management HTML PPC 142

Occam's Razor

AUGUST 22, 2011

" + Strategic Analysis Articles. Tactical Analysis Articles. " ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Blogging Experience Articles. + Book Articles. Misc Articles. In each section the listing is from the latest article to the earliest.

Analytics 125

Analytics Metrics SEM Web 125

ConversionXL

DECEMBER 2, 2015

Read this article for more information on bandit algorithms. Define your target metrics. We’ll measure this using (data metric). We expect to see (data metric(s) change) over a period of (x business cycles). PPC/SEM campaign. Dive down the rabbit hole with our article on one-tail vs two tail tests if you’d like.

Technical Review 48

Technical Review Analytics Framework Software Review 48

The Startup Magazine

APRIL 25, 2021

In this resource article, we are going to look at five important ways, law firms can get more criminal defense clients for themselves. Digital means having a fully functional website, engagement through PPC ads, maintaining a social media presence , and pursuing digital strategies to build the law firm brand image.

SEO 157

SEO Social Media Search PPC 157

ConversionXL

JUNE 22, 2016

This article will outline some of the most potent and dangerous logical fallacies we see time and time again. For a good read on how authority can limit efficiency, read this article on Quantam Team Management. Correlative metrics are a great starting point for finding optimization opportunities, but they need to be investigated.

Programming 61

Programming Technical Review Security Conversion 61

ConversionXL

MARCH 29, 2017

It’s the focus of dozens of books, new roles, new departments and teams, new methods of thinking, hundreds of articles, hundreds of guides, hundreds of webinars… you get the idea. It’s important because this is where you’re gonna create a huge backlog of every idea that you and your company has on how to improve this one metric.

Marketing 48

Marketing Distribution Retention eCommerce 48

Women Entrepreneurs Can

JULY 25, 2021

One thing you can try is pay-per-click (PPC) marketing. What Is PPC? PPC is a type of online advertising model utilized by several brands and advertisers. How to Improve Your PPC Campaigns. You might have done the ABCs of PPC , including testing your CTAs, ad copies, images, headlines, placements, and keywords.

PPC 59

PPC Campaign Conversion SEO 59

YoungUpstarts

JULY 26, 2020

Why not take a minute to read our in-depth article to see how you can succeed. How does my PPC advertising campaign perform? Metrics will help you understand your customer’s behavior and the success of each page of your website. How can you give your business the best chance of survival? Invest in Technology.

Social Media 147

Social Media Cloud PPC Mobile 147

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Helpful article: How to use Google Ad Planner.

Analytics 90

Analytics Search SEO Metrics 90

crowdSPRING Blog

DECEMBER 14, 2016

Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. In that way, paid campaigns (like search engine marketing/ppc) can align nicely with SEO-focused campaigns. You’ll find some of these people in SEO trends articles. image credit: hetemeel.

SEO 48

SEO Search Engineer Small Business 48

Occam's Razor

JULY 31, 2006

Conversion rate is a very important metric, used properly. For non-ecommerce websites it can be number of people who completed a task, so for a support site the number of people who got to a faq or a answer or a knowledge base article (this is a really crude measure of success for a support site but it is something).

Analytics 115

Analytics Conversion PPC Metrics 115

ConversionXL

FEBRUARY 11, 2016

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

PPC 48

PPC Matching San Francisco Campaign 48

ConversionXL

SEPTEMBER 17, 2019

Google’s machine learning–based metrics, for example, give you access to insights and audience segments you can put to work immediately in your campaigns. From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131