Both Sides of the Table

DECEMBER 27, 2011

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” They got a bigger office space so their employees would feel comfortable and they could improve employee retention. Investors value growth.

Startup 418

Startup Revenue Technical Review Flash 418

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

The Startup Magazine

MARCH 9, 2025

Those who tap into such services can expect a multitude of benefits, which we will delve into throughout this article. Providing SEO services through a trusted white label partner builds client trust and retention. It provides an avenue to leverage expert SEO expertise without the associated cost and complexity of in-house operations.

SEO 86

SEO Search Engineer Retention 86

The Startup Magazine

MARCH 4, 2023

Perhaps it won’t be wrong to say these staggering numbers are a wake-up call for organizations to take employee retention seriously. That’s the question we’ll be answering in this article. It’s an important metric for employers & managers because high turnover is often expensive and disruptive for the organization.

Employee 194

Employee Management Software Review Technical Review 194

The Startup Magazine

JUNE 9, 2024

This article will discuss how organizations can enhance engagement and achieve outcomes by utilizing LMS-based blended learning. This flexibility allows learners to access content anytime, anywhere, promoting a self-directed learning environment that boosts engagement and knowledge retention.

Technical Review 145

Technical Review Software Review Retention Metrics 145

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

ConversionXL

FEBRUARY 3, 2022

In this article, you will learn how growth marketing compares to traditional marketing and its key components. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

AUGUST 19, 2014

While Google Analytics doesn’t currently measure the amount of time between user actions as effectively as some other tools ( KISSmetrics / MixPanel ), retention reporting and cohort analysis are definitely possible with GA once you pass in the right date stamps. Custom Metrics. 1st Party Cookie. Other Fields.

Analytics 133

Analytics Management Metrics HTML 133

ConversionXL

AUGUST 23, 2017

This article will draw processes and customer journey mapping examples from experts in the field, and you’ll hopefully walk away with a real and clear picture of how to do it on your own. CXL has a very in-depth article on how to do that here. Their customer journey maps the following path from Discovery to Sales, and Retention.

Customer 130

Customer Channel Design Retention 130

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. When it comes to process, growth marketers must learn to fail. And fail fast.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

SEPTEMBER 9, 2021

In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. That’s not to say the app is over—retention among users is strong.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Engagement, conversion, and retention.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

SEPTEMBER 10, 2018

In this article, I’ll give you insight into nine of the most common things I see holding back business growth—and how we’ve helped clients solve these issues. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

Up and Running

FEBRUARY 18, 2021

This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. Customer retention. Retargeting and remarketing.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

OCTOBER 16, 2022

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. By meeting buyers’ post-purchase needs , you’ll improve customer retention. Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. Image source ).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

A Smart Bear: Startups and Marketing for Geeks

SEPTEMBER 10, 2013

This is the fourth article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap , COC: a new metric for cancellations , and The mistake of 1/c in LTV. It turns out that COC is the key to this metric of “underlying profitability.”

Metrics 238

Metrics Revenue Flash Later Stage 238

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

Up and Running

DECEMBER 18, 2017

It’s all about building awesome client experiences, continuous monitoring and improvement of the relationship, and ultimately, client retention. When companies succeed in delivering on this new model, they create high levels of customer satisfaction and retention. That’s what builds loyalty.

Software Review 103

Software Review Artificial Inteligence Retention Technical Review 103

Hearpreneur

OCTOBER 25, 2023

There are many ways to do this, including going onto other people’s podcasts, talking at events, attending local Chamber of Commerce functions, talking about what you do at parties, and writing articles for other people’s publications like this one. And that can make or break your customer retention, especially in the early stages.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

View from Seed

AUGUST 30, 2016

You may be looking at the user TAM and thinking that 28 million businesses isn’t that much, especially compared to some of the previous social networks mentioned in this article. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. The truth is, you’re right.

Social Media 185

Social Media B2B North America Media 185

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. Eric, Thanks for a great article.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Up and Running

SEPTEMBER 10, 2021

In its simplest form, a CRM will help you increase customer retention, which in turn increases profits. As we’ve mentioned throughout this article, one of the core benefits that drive the many uses for CRM software is collaboration. Editor’s note : This article was originally published in 2007 and updated for 2021.

Management 116

Management Customer Software Review Technical Review 116

Duct Tape Marketing

JANUARY 15, 2025

Robert is an expert in workplace culture, employee retention, and leadership. By fostering psychological safety, improving communication, and rethinking job exit strategies, businesses can enhance employee retention, protect workplace culture, and build long-term loyalty. John Jantsch (17:07.533) Yeah. John Jantsch (17:19.575) Yeah.

Exit Strategy 61

Exit Strategy Retention Employee Programming 61

Brandanew

MAY 29, 2015

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Raj_S Hi Raj, fair enough, a retention mail & request to help make something great have the same pitch.

Curation 100

Curation Social Media Viral Startup 100

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. ” In one case study, retention marketing software firm Windsor Circle shared how much one of its clients benefitted from strategic post-purchase emails.

Retention 48

Retention Email eCommerce Software Review 48

Startup Lessons Learned

AUGUST 24, 2009

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. Is that a lot? In that I see opportunity.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. There’s no metric to measure customers’ emotional responses and what impact those subjective emotions have on your business. You’ll probably choose Coke because it’s more familiar.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

OCTOBER 30, 2021

In this article, you’ll learn how to do just that. Also on the first page of search results for “email list tips” is a Forbes article written by John Lincoln that includes a link to his digital marketing agency: . You can do this by tracking metrics and user behavior. Four marketing funnel KPIs to track. Lifetime value (LTV).

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Board Effect

JUNE 24, 2024

A recent Forbes Nonprofit Council article highlighted 20 such warning signs , emphasizing the importance of proactive leadership and strategic intervention to steer nonprofits away from potential failure. Keep your key metrics about financials, staff retention, community engagement, etc.

Software Review 52

Software Review Technical Review Retention Security 52

Startup Lessons Learned

JANUARY 2, 2009

The core of the article is my first attempt to articulate the key metrics (in graph form) that I believe demonstrate customer value. Retention cohort analysis. You can read the article to find out why. You can read the article to find out why. Thank you for this excellent article. Thanks for the article.

San Francisco 60

San Francisco Tampa Continuous Deployment Lean 60

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. For a media site, a proof of concept could be an A/B test of a redesign for a subset of articles with, say, increased ad clicks defining success.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. In this article, you’ll learn what ecommerce CAC is, how to calculate it, and how to keep costs down to maintain profit health. customer retention ). But remember, CAC isn’t solely a marketing metric.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. The metrics. Vanity metrics are less important. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads.

Demand 115

Demand Affiliate Audience Leadership 115